Senior Marketing Manager

Marketing Petaluma, California


Manages marketing efforts targeted at increasing market share in the Commercial PACE space to drive increased revenue targets.

Senior Manager, Marketing Duties and Responsibilities:

  • Develop marketing strategy for Commercial PACE (C-PACE), including target segments, key value proposition, and messaging.  Create brand voice, look, and feel specific to C-PACE, and within overall Ygrene corporate brand/guideline.
  • Develop campaign strategies and tactics to drive C-PACE brand awareness, leads, and revenue. Test and learn to identify marketing channels (e.g., social media, SEM/SEO, direct mail, industry print media) that are most effective and cost-efficient.
  • Work with cross functional teams to identify goals, key deliverables and timelines.
  • Establish key metrics to evaluate ROI. Measure and report on marketing activities (e.g., cost-per-lead) to understand what is working and what needs to be improved/adjusted over time  
  • Prioritize Commercial marketing projects and manage budget/expenses.
  • Partner with Sales, Operations, Tech, Finance and other internal groups as well as external contractors and affiliates to provide the best customer and contractor experience.
  • Identify key tools and resources needed to capture data and provide insights to the business.

Other Duties as Assigned: 10%

  • Perform special projects and research as assigned.
  • Perform other duties as assigned.

Senior Manager, Marketing Skills and Experience:

  • This position requires a bachelor’s degree in marketing, business administration or related field; and a minimum of 8 years of experience in marketing, including 5 years people management experience. MBA preferred,
  • Thorough knowledge of brand methodologies and practices including content development, design, social media, internet, etc. Experience with B2B marketing strongly preferred, especially in commercial property or energy financing.
  • Knowledge of business finance and the impact of marketing initiatives on the core business.
  • Knowledge of graphic design concepts and how to leverage effectively in the marketplace.
  • Skills managing large projects with competing deadlines.
  • Strong verbal and written communication skills.
  • Ability to influence Executive level management using expertise.
  • Management of staff (individual contributor or direct reports).

Key Competencies:

  • Strategic: Ability to grasp issues quickly, guide strategy for multiple levels of the organization, and problem-solve effectively.
  • Collaboration: Partner effectively with the leadership team on processes and initiatives. Having the right people in the right roles to move the business forward. Ability to be an engaged listener with a collaborative approach.
  • Coordination: Ability to work proactively and with a sense of urgency to implement plans and drive results focused on continuous improvement.
  • Communication: Conveys information in a manner that is easily understood; facilitates in a manner that builds relationships, aligns, and mobilizes others and demonstrates strong presentation skills working across organizational levels.
  • Courage: Willingness to challenge ideas and have difficult conversations in a constructive manner to create positive change. Comfortable with designing for the future while managing the present, anticipates risks and consequences of proposed plans and has the ability to tailor programs to meet unique needs of the business and advocate for the employees.
  • Creativity: Ability and willingness to bring forward innovative solutions for key business challenges by working with a sense of urgency, professionalism, and judgment.
  • Curiosity: Willingness to evaluate and question existing processes and strategies to determine best solutions moving forward.

Work Environment and Physical Demands:

  • This position operates in a professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, scanners, and filing cabinets.
  • Work environment is indoors with majority of time spent sitting at a desk.
  • Ability to stand, bend, stoop, sit, walk, twist and turn.
  • Ability to lift up to 25 pounds occasionally.
  • Ability to use a computer keyboard and calculator.