Global Product Manager
following product lines with related accessories:
Moving Membrane Bio Reactor System (MMBR)
Sludge/septage treatment systems
This role manages together with our partners these products and solutions through their whole lifecycle by gathering and prioritizing product and customer requirements, developing business cases and strong value propositions. The Product Manager will lead and execute product launches in close collaboration with the Vertical
Marketing, Commercial Teams and Communications to deliver and introduce winning products to the global market with an initial focus on India. This position is responsible for developing and executing strategies to grow and maximize product line profitability and to evaluate the product lines are suitable to our offered applications.
This role is also responsible for working with marketing functions to promote and develop content for training and marketing as well strategic pricing and competitor analysis.
Essential Duties/Principal Responsibilities:
Defining the product strategy
Collaborates effectively with Vertical Marketing teams to develop regional- and local launch plans that will empower sales (product launches, application areas, product brand thought leadership).
This role is also instrumental in providing content development.
Understands and specifies market requirements, competition as well as market- and technology trends for current and future products. Conducts product related market research, Voice of Customer, customer visits in close collaboration with local-regional product managers and vertical marketing teams.
Develops appealing, and when possible quantified value propositions which are validated through market research, voice of the customer, and other data inputs.
Collaborates with R&D and our Partners for new Product Development by developing business case, product requirements etc. with the understanding of customer and market needs.
Manages the execution of the multi-year roadmap, for the global product line including new product development need, value improvements, product introductions, phase outs and product training.
Frames the vertical offer, in a collaborative way with key stakeholders, by packaging products, solutions and services e.g. developing offer per application and framing applicable value propositions.
Monitors competition with respect to market performance, product portfolio and product performance.
Sales and Profitability
Understands and provides data for the Sales and Operating Plan forecast, ownership of global product sales and margin plans. Execute on the countermeasures when targets are not met.l Follows up sales, orders and standard margins with the aim to reach targets, identify gaps and raise the need for countermeasures to close any gaps.
l Provides strategic pricing guidelines across markets.
Manages the product life cycle (launch to end-of-life) strategy and execution including identifying
“sweet spot” applications in the market verticals by ensuring competitiveness of products (costs,
features, price) by developing relevant business cases for decisions making.
Manages the entire product life cycle through phase-out and being responsible for keeping its assortment competitive and generates ideas for technology development and Value Engineering initiatives. Has a broad understating of the competitors in the industry e.g. offering, pricing, markets. Drives and executes product launches according to the product marketing launch process in close
collaboration with the Vertical Marketing, Commercial Teams and Communications. Responsible for resource allocation, keeping the time line and all preparation to do a proper launch in time e.g. strategic pricing, product availability, training material and plan, information in product selection and configuration programs, communications material etc.
Guardianship & Support
Responsible for developing product, technology and application content. Participates in technical meetings, conferences, workshops, industry days, trade shows and association events.
Accountable for the technical performance of the products as defined in the product specifications.
Ensures product offerings mirror product brand values.
Engages and drives thought leadership activities (e.g. white papers) by developing and /or presenting content. Develops appealing, and when possible quantified value propositions which are validated through market research, voice of the customer, and other data inputs.
Collaborates with Communications, Vertical Marketing, and R&D to drive next generation value propositions by a rigorous understanding of the Voice of Customer