TiVo Global Marketing Director, CTV and Data Advertising
Description
Xperi invents, develops and delivers technologies that create extraordinary experiences at home and on the go for millions of people around the world. Powering billions of consumer electronics, connected cars and digital content titles, we make entertainment more immersive, driving more intelligent and every interaction seamlessly personalized through our renowned consumer brands: DTS®, HD Radio™ and TiVo®.
Xperi (NYSE: XPER) is a publicly traded technology company headquartered in San Jose, CA with over 2,000 employees across North America, Europe and Asia. Come join a thriving team where you can play an integral role in shaping the future of entertainment technology.
Product Marketing | Strategic Thinker | Technical Writer | Thought Leadership | Sales Enablement | Brand Positioning | Industry & Ecosystem Collaborator
Location: London, UK (Remote)
We’re seeking an expert in data advertising and the CTV industry to lead global marketing for TiVo’s Monetization business across smart TVs and connected cars. This role involves managing marketing strategy and execution for our core advertising data business, as well as our recently launched One ad platform program across smart TVs and connected cars. For more details, please refer to our UK press release. The candidate must possess strong product marketing and sales enablement skills to support our product and sales teams in translating product features and benefits into tangible sales proof points. The ideal candidate must understand the industry needs and competitive landscape to effectively deliver materials that facilitate selling, identify thought leadership themes that TiVo aims to own, and ensure the participation and coverage of our thought leaders.
Reporting to the Senior Director of TiVo Marketing, the Director of CTV and Data Advertising Marketing will work closely with Product Management across our data advertising and CTV Ad Sales, Business Development, Global Sales, and the Insights & Analytics teams. This collaboration is essential to stay informed on the product and leverage key insights on consumer consumption of advertising into marketing proof points.
Responsibilities:
- Develop and execute vertical-specific go-to-market (GTM) plans, across all data advertising, programmatic, viewership audiences and CTV verticals – across various platforms.
- Develop positioning, sales enablement, and customer-facing information to help the sales team successfully sell our products.
- Serve as an evangelist for TiVo Monetization solutions through identification of thought leadership themes and syndication at events, digital, PR. working with SMEs/TLs on producing content such as white papers, webinars, executive summaries, case studies and more.
- Translate understanding of market trends, customer needs and competitive position to develop differentiated positioning for TiVo.
- Maintain and distribute up-to-date competitive intelligence to field and channel sales teams.
- Create and maintain concise messaging that resonates with prospective customers.
- Utilize data-driven insights to create precise audience segments for ad targeting, leveraging data from first-party, third-party, and contextual sources to ensure the delivery of relevant ads to the right audience.
- Track and analyze effective tactics within specific communities, aggregate goal and performance data, and report results to the team to identify best practices and maximize sales impact. Conduct post-mortem analyses on key campaigns to evaluate performance against KPIs.
- Provide support and strategic planning for industry and corporate events within TiVo’s Monetization and Sales teams, ensuring successful execution and alignment with business goals.
- Take responsibility for project timelines and program deadlines, ensuring all projects are executed within or under budget. Maintain budget and campaign calendar.
Work Experience
- Minimum 10+ years of experience in CTV, OEM OS, Advertising Platforms, or related field.
- Well-versed in digital and linear advertising, including hands-on experience with programmatic data.
- Proven ability to partner with product and sales teams across different regions and countries.
- Experience working in a fast-paced environment, managing multiple projects and executing them strongly while working under tight deadlines.
- Technical understanding of AdTech workflow, with data-led decision making and analytical skills.
- Ability to create sales materials, whitepapers, and other related documents.
- A background in other forms of marketing is a plus, including customer relationship marketing, demand generation, channel marketing, field marketing, and campaign creation/execution, as well as technical marketing.
- Experienced in transforming complex data into effective campaigns and solutions that address challenges and align with business objectives and user needs.
- Strong ability to partner with and work across departments within the company to accomplish results.
- Proficient public speaking skills and great physical presentations delivery.
Education, Professional Training, Technical Training or Certification
- BA degree or equivalent advertising work experience strongly preferred.
Other Requirements
- The ability to communicate effectively, tactfully, and cross-culturally with all levels of management, vendors, clients, and talent.
- Must possess the ability to work well under time constraints and pressure, with a start-up mentality from strategy to execution.
- A “self-starter” who can also work in a group project environment, handling multiple tasks.
- Excellent attention to detail and a desire to learn new technologies and trends are a must.
Life @ Xperi:
At Xperi, we value People, Customers, Performance and Innovation. We are dedicated to creating a workplace where all employees have a voice and sense of belonging, feel safe and valued, and are acknowledged for how their unique differences contribute to organizational culture and business outcomes.
Our employees and their families are important to us, and our comprehensive pay, stock and benefits programs reflect that. Xperi supports personal well-being, builds financial security and enables employees to share in our collective success.
Rewards include:
- Competitive compensation (salary, equity and bonuses) and comprehensive benefits designed to foster work-life balance, care for your health, protect your finances and help you save and invest for the future.
- Generous paid time away from work, including flexible time off, holidays and sick time, health and wellness initiatives, and a charitable match program to help you give back to your community.
- Great perks, which vary by location and can be site-specific: employee discounts, transportation reimbursements, subsidized cafes and fitness facilities.
- A flexible, hybrid work environment combining the best of in-office collaboration and community-building along with the benefits of working from home.