Corporate Communications Strategist

Human Resources Fort Lauderdale, Florida


Position at XOJET Aviation LLC

  • Manage agencies by providing project briefs/strategy docs, being the liaison for all parties (summarizing data/stats, facilitating introductions) and ensuring goals/timelines are met
  • Develop a strategy plan (with goals) and a detailed calendar for each the following: PR, Content, Creative, Video, Social, Email, Events, Marketing Collaterals, Website
  • Assist in analyzing marketing data (campaign results, traffic etc.) to help shape future business strategies
  • Brainstorm and develop ideas for creative marketing campaigns (i.e. recruitment etc.)
  • Manage/update brand specific documents, distribute to the company and organize in a central location accessible by everyone (i.e shared drive)
  • Active involvement in all press/media coordination
  • Manage review/workflow of all press releases upload to website and social
  • In-house monitoring of all news
  • Ability to write/produce/edit content as necessary
  • Fluency in Google Analytics- prepare quarterly reports on SEO/traffic, content and social shares/growth and press/media impressions
  • Liaise with external vendors and partners to execute promotional events and campaigns
  • Actively monitor and engage (respond) across all social platforms and external touchpoints
  • Develop ideas for creative marketing campaigns internal and external
  • Manage ERP (all that pertains to marketing)
  • Be an active partner across all teams for distribution tools (i.e. safety magazine, email templates, collateral, conferences/convention press contact etc.)
  • Order and manage all branded apparel orders and other branded items to be up to the Vista Global Standards and approval
  • Be an active partner to recruiting (digital platform content account management, social promotion, design virtual booths, apparel and collateral orders)
  • Write/submit nominations for company awards
  • Manage and administrate platforms such as: Google Analytics, LinkedIn, Twitter, Google+, Website (specific pages), Glassdoor, shared drive
  • Manage marketing budget
  • Support/be on-site for events (i.e. industry events, etc.)
  • Coordinate all messaging and activities with other companies of the Vista Global group, to envisage synergies and optimize ROI and results for XOJET Aviation and the whole group.

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