Group Director - Analytics

Executive Leadership New York, New York


Description

ABOUT XAXIS:

At Xaxis, you will collaborate with a group of quick witted, humorous, and extremely dedicated coworkers and clients who are all passionate about digital media. The Xaxis work environment is inviting. You will work in an open modern space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives. Everyone has a voice at Xaxis, and we are open to new ways of thinking, especially those that will contribute to the overall success of Xaxis. Opinions and ideas are always welcome, in fact they are encouraged!

We believe in the power of digital media to transform the way businesses and consumers can interact. You must believe as well.

ABOUT THE ROLE:

As the Group Director of Analytics, you will report into the Managing Director of Solutions. You will be responsible for the development, management, and build of the analytics team needed to support and scale Xaxis clients.

YOUR IMPACT:

  • Oversee the creation of clear and robust campaign reporting with valuable and actionable insights
  • Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery, pricing, and take ownership of roll out
  • Build a deep understanding of marketing plans and their objectives to help account teams and clients build comprehensive measurement, and test & learn plans
  • Support the leadership of the Analytics team
  • Oversee junior members of the team in the delivery of their responsibilities, ensuring quality and that deadlines are met
  • Recruit, manage, and mentor resource ensuring workflow is efficient throughout the team, as well as a high-quality output is delivered
  • Liaise closely with leadership on a regular basis to support key strategic initiatives and business operations
  • Partner with product, technology, creative and client teams to help develop robust strategic growth roadmaps and the role of analytics in those roadmaps

YOUR QUALIFICATIONS:

  • Minimum 10 years of experience in strategic analytics with experience managing a team of analytics professionals
  • Expose to marketing campaign measurement (both Direct Response and Brand Awareness campaigns)
  • Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
  • Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
  • Proficiency with systems such as SQL, ADH, Python, and ‘R’
  • Strong organizational and project management skills
  • Ability to delegate effectively
  • Established and professional communication, presentation, and motivational skills

ABOUT XAXIS:
Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.