Role: Associate Director / Director of Analytics (Growth Strategy & Analytics) – India
Location: Gurgaon, India
GroundTruth is the leading global location platform that leverages data and insights to drive business performance. Using
its proprietary Blueprints technology, GroundTruth is able to learn about and influence mobile users’ real world behavior
This ultimately helpscompanies make smarter marketing decisions, increase sales, and grow their businesses. Since its
foundation in 2009, GroundTruth has launched several innovative products and won numerous awards, including Inc.
5000’s Fast Growing Private Companies and Deloitte's Fast 500 Technology companies. Today, we're proud to employ
This is an opportunity to lead and shape a team that will be the gateway to leveraging the huge amount of data that flows
through Groundtruth’s location platform every day. You will design metrics and KPIs to monitor the business, conduct
experiments to improve the quality and scale of data, support development of data products and drive insight generation
from our rich datasets. This work will empower sales, marketing, data strategy and supply teams to better leverage our
data in working with clients, publishing insights and setting strategy to grow our business. Once established in the role,
this person will also help drive growth strategy in the APAC region.
A successful applicant would have demonstrated ability in delivering analytics in global organizations, leading analytics
teams, delivering time critical analysis, being able to work independently to design metrics and analysis frameworks and
solve complex open-ended problems.
This will be an exciting and challenging role that will enable you to work with very large data sets, expose you to cutting
edge analysis techniques and gain experience in the usage of location data to drive businesses.
Report to the head of strategy and corporate development for GroundThruth globally based in New York, USA
Lead a team of managers and analysts and deliver analytics, data operations, and insights to the global organization
Serve as a GroundTruth Data Officer presenting updates and risk to the executive team formally throught the year, per MRC
requirements. Also a key point of contact for analytics efforts and co-ordinate across teams in different countries
Work closely with geo / blueprints, marketing, sales, data science, and product teams
Solve difficult questions using data and find ways to simplify huge amounts of data into actionable insights to improve the
Create metrics and KPIs and monitor the performance of our business and deliver updates to stakeholders
Investigate and develop new methods to leverage geospatial data for user insights based on real world visitation trends and
drive value for brands, business consumers and users