Field Marketing Specialist

Marketing San Francisco, California


At Woodruff Sawyer, we are passionate about serving clients in a way no one else in the commercial insurance industry can match. We’re unparalleled in customer satisfaction and retention rates, which is one of the reasons we've been in business for over 100 years.


Right now, we’re scaling up our marketing team to support the work of our producers and account executives and, to that end, we’re investing in demand generation at scale.


That’s where you come in.


We’re seeking a skilled Field Marketer to help us execute our budding demand-generation strategy with a specific focus on events and sponsorships to continue to drive our pipeline growth and enhance our client experience. You’ll work closely with the sales and marketing teams to develop and execute events and related marketing plans to strengthen our sales pipeline and improve our client experience. Reporting to the Director of Marketing, the Field Marketing Specialist will partner with internal and external stakeholders to lead the event strategy and execution of events including pre- and post-event marketing activities that ensure the sales team maximizes field marketing efforts. Additionally, you’ll work to take our events to the next level with a national and regional presence.


The ideal candidate will take an analytical approach to problem-solving and have a proven track record in building and executing strategic lead generation campaigns that drive new customer acquisition and grow existing accounts. The role has growth opportunity as well as access to freelancers, agencies, and a supportive cross-functional team for execution.


When it comes to corporate culture, we aren’t just nice to our clients; we live our values every day internally as well. From generous remote work opportunities (even before Covid) and health insurance benefits to collaborating with a team of experienced and friendly marketing professionals, we’re a fun place to work. If you geek out on business strategy, cybersecurity, or risk in general, you'll find this world as fascinating as we do.



What You’ll Do

  • Identify, develop, and manage events and sponsorship opportunities to achieve sales objectives including event attendance, lead generation, and post-event prospect meetings set
  • Create pre/during/post event strategies, working with teammates and freelancers who specialize in demand gen, social, and brand
  • Measure, evaluate, and report on strategic effectiveness and ROI for field marketing efforts
  • Own the development of marketing collateral for events
  • Create strong partnerships with sales and sales management to capitalize on existing events and making the most of field marketing activities and efforts
  • Continue to develop and strengthen working relationships with premiere financial and legal firms to maximize the efficacy of our partnered events
  • Actively promote the effectiveness of events internally to build awareness and evangelize the tactics of the field marketing department


This job is for you if…

  • You can collaborate directly with the sales organization to develop effective working relationships with key stakeholders.
  • You work independently with minor supervision, after training, and exercise excellent judgement.
  • You set campaign priorities and objectives and be accountable for achieving them, while working with others to collaborate and execute
  • You can multi-task, often managing several events simultaneously.
  • You are able to interact with both Woodruff Sawyer and client senior leadership in a professional manner.

Education & Qualifications

  • 2+ years of B2B sales or marketing events experience preferably in a field-facing role, ideally in the professional services industry with customers in the C-suite
  • Strong project management skills and an ability to develop and execute campaigns with clear alignment to revenue goals; including developing measurement and reporting strategies
  • Experience creating multi-channel, demand-gen event strategies (pre/during/post event marketing to drive ROI)
  • Excellent verbal and written communication skills, with the ability to influence team members at all levels within the organization with varying backgrounds and skill sets
  • Experience producing and running large-scale virtual events via Zoom or similar platform
  • Experience with Excel, Google Analytics or analytic tools preferred
  • Knowledge of Salesforce, Pardot, and/or other CRM or marketing automation tools


Bonus Points For:

  • Direct experience with Social Marketing or Email Marketing
  • Experience in, or exposure to, any of the following industries: Cybersecurity, Commercial Insurance, Technology/Biotechnology, and/or Human Resources/Benefits


Who We Are

As one of the largest insurance brokerage and consulting firms in the US, Woodruff Sawyer protects the people and assets of more than 4,000 companies. We provide expert counsel and fierce advocacy to protect clients against their most critical risks in property & casualty, management liability, cyber liability, employee benefits, and personal wealth management. An active partner of Assurex Global and International Benefits Network, we provide expertise and customized solutions where clients need it, with headquarters in San Francisco, offices throughout the US, and global reach on six continents.

We are a privately held corporation, owned 100% by our employees. Our benefits include:

  • Medical, Dental, and Vision coverage
  • 401k with company match and profit sharing
  • Ownership in the company through our Employee Stock Option Program (ESOP)
  • Paid vacation, holidays, and sick days
  • Life Insurance, Short-term and Long-Term Disability benefits
  • Flexible Spending Account (FSA)
  • Wellness programs and workplace flexibility benefits
  • Professional development and reimbursement programs
  • Added perks like discounted event tickets, pet insurance, financial coaching, identity theft protection, etc.

Woodruff Sawyer is an Equal Opportunity Employer.

Our Equal Employment Policy incorporates our commitment to maintain an environment free of discrimination and to comply with all federal, state and local laws providing equal employment opportunities.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.