Associate - Media Outreach, Communications
Associate – Media Outreach, Communications
What is WRI?
WRI India, an independent charity legally registered as the India Resources Trust, provides objective information and practical proposals to foster environmentally sound and socially equitable development. Our work focuses on building sustainable and liveable cities and working towards a low carbon economy. Through research, analysis, and recommendations, WRI India puts ideas into action to build transformative solutions to protect the earth, promote livelihoods, and enhance human well-being. The India Resources Trust has a license from WRI to use the trademark “WRI India”.
We are inspired by and associated with World Resources Institute (WRI), a global research organisation with more than 400 experts and other staff around the world. World Resources Institute began in Washington, DC, in 1982 to provide cutting edge analysis to address global environment and development challenges. WRI spans more than 50 countries, with offices in Brazil, China, Europe, India, Indonesia, and the United States. In all of these locations, WRI works with government, business, and civil society to drive ambitious action based on high-quality data and objective analysis. WRI India has the capacity to convene key stakeholders, and forge strategic partnerships with governments, business, foundations, civil society organizations, institutes and NGOs, to scale-up solutions that can bring game-changing results for the sustainable management of natural resources in India.
The Communications Associate - Media Outreach is a key member of WRI India, working closely with the communications team in India and Washington DC. The role involves developing and managing media relations through regular outreach activities, and by facilitating the coverage of WRI India updates, activities, events, position and viewpoints. The candidate is expected to be social media savvy and should be able to use social media to enhance the outreach of the communication.
The position is based in New Delhi, India.
The candidate will be responsible for liaising with the Indian and international news media – print, electronic and online media. The primary role entails:
- Identifying key messages from each of the event and publication of WRI India and packaging and pitching stories to various media outlets
- Liaising regularly with the mainstream English news media outlets to promote WRI India’s mission, values and programs effectively.
- Writing and issuing press releases, statements, communiques and ‘reactives’ as required, in addition to ideating, facilitating and editing op-eds for external publication
- Offering media intelligence to the program teams and mapping the media opportunities to showcase WRI India’s programmatic work in the mainstream media
- Liaising with regional and language news media, in Delhi as well as the states and regions where WRI India is active.
- Coordinating with the digital communications team to ensure that WRI India news coverage is promptly and systematically shared on the organization’s social media platforms, websites and in any newsletters, recap mailers or staff updates.
- Creating and maintaining a database of international, national, regional and language (where WRI India is active) journalists, with clear and updated information on their beats, areas of interest, work location and contact details.
- Aim at building the profile of WRI India staff as experts. Aim to regularly place WRI India mentions/quotes in news stories pertaining to our areas of interest.
- At events, participate actively in media interaction, ensure that press kits are assembled and distributed smoothly and actively discuss possible story pitches with journalists.
- Master’s degree in journalism, communications, social or environmental studies, or English language or literature preferred.
- Minimum 7-8 years of full time experience working in any of the following:
- Reporter/Correspondent in print, electronic or online media with experience in covering a beat
- Sub-editor in print or online media
- Media communicator in the social sector or an environmental organization
- Stay updated on policy, political and social developments through regular news scan and analysis.
- Excellent writing and editing skills in English.
- A journalism background with considerable newsroom experience with an outstanding ability to network
- Excellent organizational skills, attention to details, ability to manage multiple tasks across different teams, and take the initiative.
- Proficiency in an additional Indian language would be an added benefit.
- Strong organizational skills, attention to detail, ability to manage multiple tasks across different teams, and take the initiative.
- Ability to build and maintain productive relationships internally and externally.
- Ability to self-manage and meet deadlines.
- Enthusiasm, flexibility, technical curiosity, and willingness to learn.
Salary and Benefits:
Salary shall be commensurate with experience and skills. WRI offers a generous and comprehensive benefits package.
Location : New Delhi, India
To Apply: Qualified applicants should apply online at www.wri.org/careers. All applications must be submitted online through this career portal in order to be formally considered. Only shortlisted applicants will be contacted for interview purpose.
Finalized candidate will be required to take a writing/analytical test.
As an Equal Opportunity Employer, it is WRI’s policy to recruit, hire, and provide opportunities for advancement in all job classifications without regard to race, color, religion, sex, national origin, age, citizenship, marital status, sexual preference, parental status, or disability. WRI’s global agenda requires a staff that is diverse – with respect to race, gender, cultural, and international background. Diverse perspectives and experience enhance the way WRI selects and approaches issues, as well as the creativity and applicability of WRI's policy research and analysis. WRI, therefore, encourages applications from U.S. minorities, persons from other countries (especially developing nations), and from women of all backgrounds.