This position can be based in any of our WRI offices Worldwide
In this role, you will support WRI’s Forests Program and growing team focused on improving global monitoring of land and associated greenhouse gas fluxes. You will lead outreach and engagement opportunities across social media and email channels, directing audiences to various tools and platforms including Global Forest Watch, the Global Forest Review and the forthcoming Land and Carbon Watch. You will work with the Forests Program communications and engagement teams to understand intended audiences and develop targeted digital strategies accordingly. The Digital Strategist will coordinate closely with WRI’s core Digital Communications team to ensure institutional cohesion and alignment across digital channels. You will report to the Forests Program Communications Manager.
This position is remote due to Covid-19, but you will be based at any of our WRIs offices worldwide once restrictions have lifted.
The Digital Strategist’s main areas of responsibility will include, but are not limited to, the following:
Community Management (50%)
- Manage GFW and Forests Program email marketing and contact management system, including regular newsletter sends and one-off campaign content
- Create content and manage a robust editorial calendar for GFW’s social media channels to amplify GFW products and offers
- Contribute to regular content development for WRI’s primary social media channels, highlighting Forests program work
- Develop clever and compelling written copy for targeted campaigns via Twitter, Facebook and Instagram
- Create innovative, channel-specific assets (e.g., social tiles, short-form videos, infographics, etc.) that amplify the WRI brand, values, mission and messages
- Coordinate closely with WRI’s Digital Communications team to ensure best practices and institutional cohesion
- Engage community members through timely, on-brand, and informed responses
- Dig deeper into analytics (e.g., social platform analytics and Google Analytics for WRI.org) to better understand the full user journey and experience with Forest-related content
- Support other communications and outreach efforts as needed
- Work closely with engagement staff to understand target audiences across platforms and develop digital outreach strategies accordingly
- Craft and implement digital marketing campaigns to expand and grow GFW product usership, WRI’s Global Forest Review, the forthcoming Land and Carbon Watch and additional forest-related content
- Build a content strategy that can help grow email contact lists
- Grow email marketing strategies that improve open and click-through rates
- Define goals, implement strategy, and create analytics reports that capture campaign outcomes using Key Performance Indicators (KPIs) in Google Analytics and Pardot
- Bachelor’s degree in communications, marketing, or relevant experience
- Minimum of 2 years of full-time work experience
- Expert knowledge of social platforms (Facebook, Twitter, Instagram, and LinkedIn)
- Proven experience executing successful multi-channel social media campaigns
- Demonstrated ability to manage paid campaigns on social platforms
- Fluency in navigating analytics tools, including Facebook Business Manager, Insights, Ads Managers, Google Analytics, etc.
- Experience with Microsoft Suite, Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign), Canva, etc.
- Understanding of how audience analysis, storytelling tactics, and analytics support each other
- Interest in international environmental issues, data, technology, and communications
- Exceptional written and verbal communication skills
- Strong organizational skills with the ability to problem solve and track multiple projects
- Creative problem-solver who likes to be challenged and think outside the box
- A team player, but also able to move things forward independently
- Video and sound editing skills in Final Cut Pro and screen recording software (e.g. Screenflow)
- Familiarity with Salesforce, Pardot or other CRM systems
- Advanced language skills in French, Spanish, Portuguese or Bahasa Indonesia a major plus
$53,000 - $68,000 if based in United States. Salary is commensurate with experience and other compensable factors.
How to Apply
Please include a cover letter and resume with your application
WRI’s Forests Program aims to conserve and restore forests and healthy landscapes to supply humanity with critical goods and services. We work with civil society, governments and the private sector to ensure landscapes are governed fairly and managed sustainably. We support radical transparency and accountability for where and how the world’s forests are changing, providing open access to the latest data and cutting-edge technology for monitoring trees. We partner with governments, entrepreneurs, investors and global and local experts to build the social and financial conditions for restoring trees and economic productivity to degraded lands. And we offer research and expertise to help realize policies that better protect and restore ecosystems.
World Resources Institute (WRI) is an independent, nonprofit global research organization that turns big ideas into action at the nexus of environment, economic opportunity and human well-being. We are working to address seven critical challenges that the world must overcome this decade in order to secure a sustainable future for people and the planet: climate change, energy, food, forests, water, sustainable cities, and the ocean.
We are passionate. We value our diversity of interests, skills and backgrounds. We have a flexible work environment. And we share a common goal to catalyze change that will improve the lives of people. Our shared ideals are at the core of our approach. They include: integrity, innovation, urgency, independence and respect.
The foundation of our work is delivering high-quality research, data, maps and analysis to solve the world’s greatest environment and international development challenges, and improve people’s lives. We work with leaders in government, business and civil society to drive ambitious action and create change on the ground. Equally important, we bring together partners to develop breakthrough ideas and scale-up solutions for far-reaching, enduring impact.
We have been growing rapidly: our staff has doubled in size over the past 5 years and our operating budget is now $150 million. Founded in 1982, WRI has a global staff of 1,000+ people with work spanning 60 countries. We have offices in Africa , Brazil , China , Europe , India , Indonesia , Mexico and the United States as well as a growing presence in other countries and regions.
WRI is committed to advancing gender and social equity for human well-being in our mission and applies this principle to our organizational and programmatic practices.