Digital Specialist, Food Program

Communications & Engagement Washington, DC, United States


Job Summary

In this position, you will serve a key role working across all of WRI Food’s initiatives – including Champions 12.3, the Food Loss & Waste Protocol, and Cool Food. You will help to develop and implement online engagement strategies across social media, email marketing, website content and development, online events and more. Your responsibilities combine writing, analytics, strategy and audience engagement.

Reporting to the Food Program’s Communications Manager, you will also work closely with WRI’s Core Communications team to ensure the Food Program’s digital communications are on-brand, user-centric, creative and data-driven. This position requires someone with at least two years of hands-on experience with best practices in online communications, the skills to implement an online strategy, and an ability to work across channels and be highly collaborative.

This position can be remote from anywhere in the United States. It is hired out of WRI’s Global Headquarters in Washington, D.C.

Job Responsibilities

Social Media (30%)

  • Using Hootsuite, manage the day-to-day social posting, listing, and cultivation of the Food Program’s social media accounts and their performance over time (e.g. authoring content, analyzing audience engagement, reporting on performance, etc.)
  • Work with WRI Food experts to develop and grow their voices and accounts on social media
  • Work with the Food Program’s Communications Manager and WRI’s Core Communications team to create social media assets for launches/announcements
  • Work with the Communications Manager to support research releases through the creation of comprehensive digital toolkits, which contain an array of resources such as talking points, channel-specific social assets, and more
Email Marketing (20%)
  • Assist in developing an overall marketing-driven email strategy to promote WRI Food (research, blogs, issue positions, experts, etc.) using WRI’s institutional platform, Pardot
  • Improve the growth and health of WRI Food’s email file through acquisition strategies and list segmentation
  • Write compelling emails – including newsletters and alerts through Pardot, and internal emails for coalitions that WRI Food leads (e.g. an internal newsletter for Champions 12.3 members)
  • Manage contact lists for the coalitions and partnerships WRI Food leads, and assist WRI Food leadership in managing key contact information as needed
  • Use email to attract audiences for online events
Event Support (20%)
  • Provide logistical and technical support for webinars and other online events, including managing PowerPoint slide decks, Run of Shows and speaker A/V troubleshooting
  • Manage digital promotion of events
Website Management (15%)
  • Help to improve the existing experience, usability, and performance of WRI Food-led websites, including the Food topic page on WRI.org, CoolFood.org, Champions123.org, and FLWProtocol.org
  • Manage day-to-day functions of the WRI Food-led websites
  • Work with Communications Manager and Core Communications Team to develop or update websites as needed
Cross-Cutting (15%)
  • Ensure breadth of WRI Food’s research and expertise is conveyed online and in coordinated manner through campaigns, etc.
  • Working with the Communications Manager, help determine the most effective format of content we produce and that it’s tuned to the right channel and audience
  • Ensure the Food Program’s online content is appealing, persuasive and performance-minded
  • Author various written material (e.g., newsletters, website call-outs & headlines, landing page copy)
  • Produce reports and present performance findings and insights to team - Identify and develop opportunities for expanding internal coalition engagement online
Job Qualifications
  • Bachelor’s degree in relevant field (e.g. communications, journalism, environmental policy, etc.)
  • Minimum 1 year of relevant work experience
  • Excellent communication and writing skills
  • Keen attention to detail and the ability to understand nuanced messaging and audience engagement
  • US work authorization is required for all WRI US opportunities. WRI cannot offer visa sponsorship for this opportunity
Preferred Qualifications
  • Experience with email and social media marketing best practices and trends
  • Experience with content management systems (e.g., Drupal, Wordpress) and marketing platforms, Hootsuite and Pardot
  • Experience with Google Analytics and Google Tag Manager
  • Familiarity with digital ad programs and platforms
  • Familiarity with running A/B tests
  • Prior work experience at a mission-driven nonprofit organization
Potential Salary

$46,000 - $60,000. Salary is commensurate with experience and other compensable factors.

How to Apply

Please submit a resume with cover letter. Applicants must apply through the WRI Careers portal to be considered. 

Program Overview

WRI’s Food Program uses research, partnerships and new learnings from behavioral science to ensure the world can feed 10 billion people by 2050 without destroying the planet. Working closely with governments, the food industry and many others, the Food Program is helping to halve worldwide food loss and waste, shift people’s diets in high meat-consuming regions to be more sustainable, and develop national action plans for creating a sustainable food future.


WRI Overview

World Resources Institute (WRI) is an independent, nonprofit global research organization that turns big ideas into action at the nexus of environment, economic opportunity and human well-being. We are working to address seven critical challenges that the world must overcome this decade in order to secure a sustainable future for people and the planet: climate change, energy, food, forests, water, sustainable cities, and the ocean.

We are passionate. We value our diversity of interests, skills and backgrounds. We have a flexible work environment. And we share a common goal to catalyze change that will improve the lives of people. Our shared ideals are at the core of our approach. They include: integrity, innovation, urgency, independence and respect.

The foundation of our work is delivering high-quality research, data, maps and analysis to solve the world’s greatest environment and international development challenges, and improve people’s lives. We work with leaders in government, business and civil society to drive ambitious action and create change on the ground. Equally important, we bring together partners to develop breakthrough ideas and scale-up solutions for far-reaching, enduring impact.
 
We have been growing rapidly: our staff has doubled in size over the past 5 years and our operating budget is now $150 million. Founded in 1982, WRI has a global staff of 1,000+ people with work spanning 60 countries. We have offices in Africa ,  Brazil , China ,  Europe ,  India ,  Indonesia ,  Mexico  and the United States  as well as a growing presence in other countries and regions.  

WRI is committed to advancing gender and social equity for human well-being in our mission and applies this principle to our organizational and programmatic practices.