Marketing Manager
Description
About Us:
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.
Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.
With a focus on Travel, Trade, Technology, and Talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. Through fostering collaborative efforts with partners, we are driving responsible innovation and increase market accessibility for global SMEs.
We do so across our 4 key businesses: Alipay+, Antom, WorldFirst and ANEXT Bank.
What You'll Do:
- Responsible for WorldFirst's marketing in the Turkey region. Focus on performance marketing in the local market through online and offline marketing channels (offline events/EDM/Website/SEM/Referral/…) to achieve customer acquisition goals.
- Conduct in-depth local market research to understand customers, market trends, and industry information. Possess strong business acumen to develop and implement marketing strategies aligned with regional business objectives.
- Create quantitative and qualitative marketing content that resonates with the target customer base.
- Manage regional marketing budgets, allocate resources effectively, and maximize return on investment (ROI).
- Regularly track, measure, and report on regional marketing performance against key regional goals, adjusting strategies as needed.
- Responsible for WorldFirst Local Partner Joint marketing action planning and execution.
About Us:
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.
Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.
With a focus on Travel, Trade, Technology, and Talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. Through fostering collaborative efforts with partners, we are driving responsible innovation and increase market accessibility for global SMEs.
We do so across our 4 key businesses: Alipay+, Antom, WorldFirst and ANEXT Bank.
What You'll Do:
- Responsible for WorldFirst's marketing in the Turkey region. Focus on performance marketing in the local market through online and offline marketing channels (offline events/EDM/Website/SEM/Referral/…) to achieve customer acquisition goals.
- Conduct in-depth local market research to understand customers, market trends, and industry information. Possess strong business acumen to develop and implement marketing strategies aligned with regional business objectives.
- Create quantitative and qualitative marketing content that resonates with the target customer base.
- Manage regional marketing budgets, allocate resources effectively, and maximize return on investment (ROI).
- Regularly track, measure, and report on regional marketing performance against key regional goals, adjusting strategies as needed.
- Responsible for WorldFirst Local Partner Joint marketing action planning and execution.
What we are looking for:
- 5 years+ marketing experience, proficient in field marketing and digital marketing, with a focus on the B2B industry.
- Deep understanding of the cross-border payment market and its customers.
- Strong learning agility and communication skills, with good judgment and unique insights. Ability to collaborate effectively with cross-functional teams in different time zones.
- Solid analytical skills, capable of interpreting data and making data-driven decisions.
- Language Requirements: Turkish (mandatory), English (mandatory, business professional).
- Solid analytical skills, capable of interpreting data and making data-driven decisions.
- Language Requirements: Turkish (mandatory), English (mandatory, business professional).