Account Manager/Programmatic Specialist - Australia (Remote/Virtual)

Digital Media and Campaign Management Melbourne, Australia Sydney, Australia


Description

About the Role:

WorkReduce is looking for an Account Manager/Programmatic Specialist to help oversee and execute the tactical planning, setup and activation of programmatically purchased media campaigns across AUNZ via demand-side-platform (DSP). Campaign objectives can range from Branding (e.g. awareness, consideration, intent) to Direct Response (e.g. usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed. Candidates should be based in Australia and have 3+ years of experience on the programmatic/ad-tech buy side. This is an hourly contract position of 30 hours a week during normal working hours.

About WorkReduce:

WorkReduce is a dynamic company of remote workers dedicated to supporting each other in providing a high level of service to our clients. Although we don’t work in the same location, we value each other and maintain a cohesive culture that enables everyone to do their best work. Our clients rely on this virtual team to help execute programmatic marketing campaigns, campaign analytics, and related tasks.

What we’d like you to do:

  • Directly or indirectly (via management) supports 1-3 accounts
  • Able to own up to 3 campaigns E2E at any one time while assisting on others as needed
  • ~60% time allocated to individual campaign assignments, ~40% time allocated to work outside of individual campaigns (e.g. management tasks, team projects, training others)
  • Delivers media plans, wrap-ups, and milestone outputs utilizing established best practices against client comm strat according to timelines
  • Able to launch campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/DMP) best practices (naming conventions, IO/LI)
  • Flawless delivery of all campaigns (launch, pacing, performance goals) potential pacing issues in a timely manner
  • Confident and steady in optimization and improvement of campaign performance (not just delivery).
  • Strong knowledge of media planning fundamentals e.g. reach, frequency, channels, formats
  • Strong knowledge of tactical essentials such as inventory and data sources
  • Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
  • Strong understanding of adjacent and/or connected disciplines (e.g. Data Strategy, Analytics, AdOps, Experience) and relationship with Programmatic
  • Strong knowledge of the AUNZ programmatic/ad-tech ecosystem (publishers, data, platform, etc.)
  • Strong grasp of overall campaign lifecycle and the role programmatic plays within it
  • Communicates successes, failures, and escalations to line manager in a timely manner
  • Directly responsible for managing 1 junior team member assuming staffing
  • Escalation point for campaign level issues

 

What we’re looking for:

  • 3-5 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
  • Excellent proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)
  • Experience planning and executing campaigns delivering against both Brand and Direct
  • Response objectives
  • Experience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as needed
  • High attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platforms
  • Experience directly managing at least one direct report with demonstrable skills in guiding his/her professional development
  • Highly developed interpersonal, team building and relationship management skills
  • Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
  • Strong organization and time management skills. Able to prioritize recurring deliverables against ad hoc requests. Mindful of personal deliverables and projects without needing reminders from line manager
  • Up-to-date knowledge on the current state of programmatic/ad/mar-tech with a POV on future developments
  • A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

Nice to Have:

  • Experience working remotely in a distributed team model

 

What you can expect from WorkReduce:

We hire people who share our values of transparency, inclusivity, dedication, and fairness. We are committed to providing employment that pays well, expands access to jobs and training, and makes a difference.

WorkReduce provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

 

WorkReduce does not accept unsolicited resumes from third-party recruiters without a signed agreement on file with WorkReduce.  Third-party recruiters include agencies, organizations, or individuals recruiting candidates for temporary, part-time or full-time opportunities other than for their own need.  

WorkReduce will not pay a fee to a third-party recruiter for any resumes or CV’s submitted to any employee that does not have a signed agreement with WorkReduce. The agreement must be dated no earlier than one year previous to the date of resume submission. Candidate introductions, resumes or CV’s must only be submitted via the WorkReduce recruiting team and only if a) an agreement is already in place and b) the third-party recruiter has received formal instruction from a member of the recruiting team to submit candidates to a vacancy.