Paid Search Lead (Remote/Virtual)

Digital Media and Campaign Management Boston, MA NY Charlotte, NC Philadelphia, Pennsylvania Tampa, FL


Description

WorkReduce, the largest technology-enabled services provider for the media buying industry, is looking for a Paid Search Lead with 3-5 years of experience managing large-scale, complex paid search campaigns to help manage the development of Paid Search campaigns and strategies to help achieve client goals. You'll partner with colleagues across channels to ensure that campaigns are creative; test new solutions and evaluate and improve campaigns to improve our client's business goals. This important, client-facing role is a balance of strategy and execution, and will lead by example within the team and helps to manage projects or daily activities.

About WorkReduce

We serve brands and agencies as a distributed team of media and technology experts operating through the WorkReduce platform. We are committed to providing employment that pays well, expands access to jobs and training, and makes a difference. We hire people who share our values of transparency, inclusivity, dedication, and fairness. We are committed to providing employment that pays well, expands access to jobs and training, and makes a difference.

What you’ll do:

  • Plan and manage Paid Search (PPC/SEM) campaigns, including account setup, strategy development, organization, and management
  • Oversee ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and our client's goals
  • Use reporting, analytics, and trend tools, including Google Analytics, comScore, and Compete
  • Audit both assigned client accounts and assist other accounts when needed
  • Analyze paid search beta tests and new platforms/vendors
  • Assist Client Services team with client communications around paid search knowledge, and recommendations to deliver a clear strategic vision to our client
  • Forecast and plan paid search growth, and communicate opportunity with the client
  • Be an advanced technical/discipline leader, and manage client communication without requiring Account Supervisor involvement
  • Draw important analysis from data and make specific recommendations – i.e. adapted to change strategies and recommendations based on data sets
  • Contribute to our thought leadership on PPC industry topics
  • Make credible strategic recommendations, provide updates against goals and participate in QBRs

What we’re looking for:

  • 3-5 years of experience managing large-scale, complex paid search campaigns
  • Well versed in success measurements, specifically in Branding/Awareness and Direct Response
  • In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
  • Experience with Paid Search Platforms like Marin, Kenshoo, DS3
  • GDN experience a plus
  • Google Certification (Fundamentals), Analytics and Adwords Certification
  • Understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
  • Desire to see things through to completion and deliver results
  • Experience mentoring and fostering the development of new talent
  • Bachelor’s degree

What you can expect from WorkReduce:

WorkReduce provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WorkReduce does not accept unsolicited resumes from third-party recruiters without a signed agreement on file with WorkReduce. Third-party recruiters include agencies, organizations, or individuals recruiting candidates for temporary, part-time or full-time opportunities other than for their own needs.  

WorkReduce will not pay a fee to a third-party recruiter for any resumes or CV’s submitted to any employee that does not have a signed agreement with WorkReduce. The agreement must be dated no earlier than one year previous to the date of resume submission. Candidate introductions, resumes or CV’s must only be submitted via the WorkReduce recruiting team and only if a) an agreement is already in place and b) the third-party recruiter has received formal instruction from a member of the recruiting team to submit candidates to a vacancy.