Digital Marketing Manager
Description
Digital Marketing Manager | Remote
This is a remote/WFH position; however, you must live in one of the states where we currently operate [1].
Windsor Communities is a dynamic and innovative multifamily real estate company committed to creating exceptional living experiences across our portfolio of properties. We are seeking a detail-oriented and collaborative Digital Marketing Manager to join our Marketing team. The person in this role will manage day-to-day strategy and tactics related to our brand website, partner in our digital agency relationship, and oversee lead generation efforts and advertising partnerships.
DESCRIPTION:
Experience in Multifamily, Real Estate, or Hospitality required.
The Digital Marketing Manager will own and execute high-impact digital marketing initiatives that promote the Windsor brand, drive traffic and occupancy, and increase customer engagement across all digital channels.
This role will lead website strategy and performance, oversee digital agency partnerships, and manage lead generation and advertising efforts. The Manager will be responsible for developing and implementing digital marketing strategies, optimizing campaigns, and leveraging data-driven insights to achieve business objectives.
Additionally, this role will manage Internet Listing Services (ILS), act as primary liaison in Windsor’s digital agency partnership, and analyze lead generation gen data for communities of focus to drive targeted marketing strategies.
The ideal candidate for this role will understand multifamily industry platforms, the website development process, integrations logic, marketing tactics, and the use of data to inform strategy and glean insights into property and campaign performance. The candidate will be solution oriented and resourceful in problem solving.
RESPONSIBILITES:
Website Product Ownership:
- Serve as the product owner for WindsorCommunities.com brand website ensuring optimal functionality, user experience, and uninterrupted lead generation. Including but not limited to:
- Own development roadmap and oversee execution of roadmap milestones.
- Serve as point of contact for reported issues, remediating issues, updating content, enlisting external partners for bug fixes and repairs, assisting in sprint planning and execution including JIRA management.
- Coordinate website updates, improvements, and content management in alignment with brand standards and marketing goals.
- Manage the product backlog, partnering with VP, Marketing to ensure the most valuable features are developed first and delivered on time.
- Collaborate with cross-departmental teams and external partners to implement new website features and troubleshoot issues.
- Publish Production Release notes to alert internal teams of feature enhancements and bug fixes.
- Create and maintain product documentation and FAQs to aid content authors and internal teams.
- Create and maintain support matrix identifying common issues and modes of resolution (Digital Marketing, Windsor Support, External Partners).
- Guide demand generation strategy by implementing and tracking lead gen campaigns across digital channels.
- Conduct regular analysis of lead generation data for focus communities, providing actionable insights to improve targeting and conversion.
- Evaluate campaign effectiveness and community-specific lead performance, optimizing approaches to increase lead quality and volume.
- Collaborate closely with Operations and Sales teams to align marketing strategies with revenue and leasing objectives, enhancing lead quality and traffic.
- Manage lead generation budgets to ensure that spend is within set monthly and annual budgets.
Internet Listing Services (ILS) Management & Administration:
- Manage Internet Listing Services (ILS) administration, including upgrades, downgrades, invoice oversight, and contract administration.
- Optimize ILS ads and features to improve property visibility and lead generation, adjusting strategies based on performance metrics.
- Maintain relationships with ILS providers and ensure timely updates to all listings and features.
Search Engine & Generative Engine Optimization (SEO & GEO) Lead:
- Develop and implement content strategies aligned with SEO and GEO objectives to drive organic visibility and engagement across WindsorCommunities.com and related platforms.
- Collaborate with agency and assigned resources to produce high-quality, keyword-optimized content tailored for both traditional search engines and generative AI platforms.
- Stay current on evolving SEO and GEO trends, including algorithm updates and AI-driven search behaviors, to ensure Windsor’s digital presence remains competitive.
- Lead experimentation with structured data, conversational content formats, and AI-friendly markup to improve discoverability in generative search experiences.
- Serve as a point of contact for digital agencies, facilitating campaign setup, ongoing maintenance, and performance tracking.
- Manage digital agency activities, ensuring alignment with company goals and accurate reporting on key performance indicators.
- Monitor campaign budgets, timelines, and deliverables to maintain efficient and effective agency support.
- Seek optimization opportunities for in-place campaigns to ensure highest performance.
- Manage vendor and agency relationships, ensuring alignment with company objectives and maximizing ROI.
General:
- Partner with Consumer Product Manager and Strategic Operations to optimize features and functionality of MarTech products and platforms.
- Support our communities and business partners via support ticket completion as assigned.
- Other responsibilities assigned as business needs indicate.
QUALIFICATIONS:
- Bachelor’s degree and 5+ years of experience in digital marketing, demand generation, or website management within multifamily real estate strongly preferred, or equivalent combination of education and experience.
- Familiarity with digital marketing in the property management or multifamily housing industry is strongly preferred.
- Experience managing ILS platforms and/or working with digital marketing agencies is a plus.
- Strong understanding of digital marketing channels, website optimization, integrations, and lead generation tactics.
- Excellent organizational skills, attention to detail, and ability to manage multiple tasks in a fast-paced environment.
- Familiarity with Power BI, Yardi Site Manager, Funnel CRM, WordPress CMS, Google Analytics 4, and AI tools strongly preferred.
- Must possess excellent communications skills and be able to effectively communicate to all levels of the organization.
- Extremely proactive with a results-driven focus, demonstrated ability to be an effective project manager who meets deadlines and exceeds goals.
- Excellent organizational skills, attention to detail, and ability to manage multiple tasks in a fast-paced environment.
- Must be eligible to work in the U.S.
COMPENSATION:
- Our company considers a range of factors including education and experience when determining base compensation.
- Compensation range: $95,000 - $110,000 / year plus a 15% bonus potential.
BENEFITS:
- This position is also eligible for bonus and benefits. For more information, visit: Benefits!
- Comprehensive benefits package, including medical, dental, vision, 401k, and PTO.
- 1 hour of paid sick and safe time for every 30 hours worked, 10 days of paid vacation time accrued bi-weekly, 6 weeks of paid parental leave, 10 paid holidays annually, and up to 3 floating days.
Windsor Property Management Co. is an Equal Opportunity Employer
[1]. Must reside in California, Colorado, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Texas, Virgina, Washington, or Washington D.C.