Regional Sales Manager - West Coast

Sales Algona, Washington


Position at Wilsonart

Company Overview

Headquartered in Austin, Texas, Wilsonart is a world leading manufacturer and distributor of engineered surfaces with approximately $1.4b in annual revenue and a global workforce of more than 4,500. Wilsonart surfaces are used in the office, education, healthcare, residential, hospitality and retail markets. Wilsonart, operating under the Wilsonart®, Resopal®, Polyrey®, Arborite®, Laminart®, Bushboard™, Mermaid™, Shore®, Ralph Wilson®, KML®, NewLeaf®, Wetwall®, Durcon® and Technistone® brands, manufactures and distributes High Pressure Laminate, Quartz, Solid Surface, Coordinated TFL and Edgebanding and other engineered surface options. Wilsonart does business in more than 100 countries with manufacturing operations in North America, United Kingdom, France, Germany and Czech Republic.

Positioned for Future Growth

An extensive global manufacturing footprint, state-of-the-art process technologies, and scalable Global distribution capabilities provide a meaningful competitive advantage with excellent brand recognition and a reputation for product innovation and superior service which allow for strong and stable margin performance and robust cash flow conversion.  We have a strong company culture and extremely talented employee base as well as a dedicated and invested core Executive Leadership Team.

Our History

For more than 60 years, Wilsonart has honored our founders' promise to provide our customers with industry-leading products and service.  In November 2012, Wilsonart became a new, independent company when Clayton, Dubilier & Rice ("CD&R") and Illinois Tool Works Inc. (NYSE:ITW) completed a transaction for the sale of ITW's Decorative Surfaces business unit. CD&R acquired a majority stake in the new freestanding business and ITW retained an ongoing ownership stake.

Founded in 1978, Clayton, Dubilier & Rice is a private equity firm with an investment strategy predicated on producing financial returns through building stronger, more profitable businesses. The Firm’s partners and advisors include a combination of skilled investment decision-makers and seasoned corporate leaders from major global enterprises. Since inception, CD&R has managed the investment of more than $18 billion in 56 businesses with an aggregate transaction value of approximately $90 billion. The Firm has offices in New York and London. For more information, please visit

Illinois Tool Works or ITW (NYSE: ITW) is a Fortune 200 company that produces engineered fasteners and components, equipment and consumable systems, and specialty products. It employs more than 50,000 people, and is based in Glenview, Illinois, with operations in 57 countries.

Our Mission and Values

Wilsonart is driven by a mission to create surfaces people love, with service you can count on, delivered by people who care. Wilsonart is driven by providing beautiful, hard-working, on-trend and high performing engineered surfaces for whatever you need to cover. For decades, our companies worldwide have given designers and builders the right tools for the job, no matter how specialized. Today, we bring you a portfolio of solutions, both decorative and functional, that spans retail, hospitality, healthcare, education, office and institutional applications.

Service You Can Count On.

Wilsonart is dedicated to getting our customers what they want, when and how they want it. From a North American fleet of trucks, to strategically located distribution centers around the world, we can service the globe with our expanding range of products and services.

People Who Care.

Over 4,500 people strong, Wilsonart is made up of dedicated people who care about doing the right thing, every day. Whether it’s making a flawless sheet of high pressure laminate, volunteering at a community house raising or sourcing sustainable materials, Wilsonart people care deeply about what they do, who they do it for, and how they do it.


Essential Duties and Responsibilities

  • Analyses sales statistics to formulate selling strategies.
  • Acts as a liaison between the sales department and other sales-related units.
  • Assist the Regional Manager with Independent Distribution relationships and establish annual business plans to ensure sales goals and performance objectives are met or exceeded.
  • Work with sales team to target specific accounts for new product sales or increased penetration of existing sales.
  • Develop and analyze sales reports to determine where both growth and decline in sales is occurring.
  • Implement price increases and react to competitive activity with proper documentation.
  • Coordinate/Follow-up with internal sales team to gain new customers.
  • Accurately report and drive market/customer opportunities for the business
  • Lead & Inspire a team consisting of Specification Representatives & Sales Representatives (Demand Creation)
  • Talent Management: Develop Current Team, Build Bench Strength, Identify & Address Underperformers. Hire, On-Board & Develop New Team Members
  • Deliver on Annual Revenue
  • Set & Hold Team Accountable for Annual Performance Objectives
  • Drive growth agenda: Project Tracking Reviews & Execute Marketing Calendar
  • Demand Creation: Build Opportunity Pipeline through Target Projects, Target Accounts and Erosion Recapture
  • Develop Customer Base, Regional Sales and Marketing Programs


              Knowledge, Skills and Abilities

  • Strategic Mindset with ability to Translate Big Picture into Objectives
  • Financial Acumen including previous P&L Responsibility
  • Knowledge of Wilsonart Engineered Surfaces and its value proposition
  • Knowledge of Purchase for Resale Products (Finishes, Hardware, Abrasives, etc.)
  • In-Depth understanding of Decision-Making Value Chain from Demand Creation to Demand Fulfillment
  • Demonstrated ability to value sell in the Building Materials Segment
  • Ensures Accountability & Drives for Results
  • Proven ability to lead a diverse team across many job types/disciplines
  • Experience Developing & Promoting Top Talent
  • Ability to manage conflict in the work environment
  • Attracts & Develops Top Talent
  • Experience Coaching & Mentoring
  • Advanced Communication Skills: Verbal & Written
  • Advanced Time Management Skills: Ability to handle multiple priorities
  • Advanced Microsoft Office Software capabilities (Word, Excel, PPT, etc.)
  • Ability to travel


  • Bachelor’s Degree or equivalent combination of education and experience; 1yr experience may substitute for 1yr of degree


  • 4+ years of outside sales experience
  • 1+ year of sales management experience.
  • Experience in a similar industry to Wilsonart is a plus.
  • Experience running a regional distribution facility servicing independent distribution partners is a plus.


Wilsonart is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.