E-Specification Sales Rep

Sales Dallas, Texas


Position at Wilsonart





The E-Specification Representative is responsible for developing and securing new product specifications for Wilsonart, primarily within the commercial design community which includes architects, designers, general contractors, end users and facility managers.  Selling activities include extensive product education explaining not only features, benefits and applications for Wilsonart products, but how each product can satisfy application needs of specifiers on particular projects.  The ability to build and maintain relationships within the specification community is critical.  This role will be responsible for virtually developing an electronic customer base and creating value for Wilsonart Engineered Surfaces. This individual will also actively participate in the planning and execution of company marketing activities providing vital input based on his/her interactions with people.





·        Identify, develop and own a $20M Construction Expected Surface Pipeline- develop, qualify and track opportunities through sale

·        Demonstrate the value of Wilsonart products to A&D customers with professional communication thru consistent electronic contact with these constituencies

·        Manage Medium to Small Architect/Design accounts while creating demand for all Wilsonart products and increasing our specification share/position on commercial construction opportunities across N. America

·        Identify new business and/or develop existing business potential through electronic communications

·        Convert new customers through prospecting while cross-selling and up-selling

·        Ensure materials are positioned in applications and aid in design selection

·        Develop, foster and build strong relationships across the A&D community to strengthen and build the brand

·        Identify all decision makers within accounts and execute the selling process

·        Conduct online product knowledge sessions with customers for all Wilsonart products (invite product managers and tech reps to assist as warranted)

·        Deliver pre-scripted sales campaigns to target customers

·        Manage and actively participate in project tracking collaboration

·        Collaborate with sales representatives, regional/metro managers and distribution personnel to maximize results and keep everyone informed

·        Connect specifiers with reliable fabricators / installers for opportunity needs

·        Link the A&D customer to fabricators where appropriate, with a view to ensuring immutable specifications

·        Provide feedback to internal customers regarding the surfacing needs of the design community

·        Encourage placement of Wilsonart merchandising, fulfillment need for samples and literature to be completed remotely

·        Active participation in industry related associations to strengthen client relationships

·        Embrace the Customer Relationship Management (CRM) tool and use it effectively to create demand for Wilsonart Engineered Surfaces

·        Collaborate with appropriate team members and management to determine necessary strategic sales approaches







·        Must be proficient in digitally communication and tools

·        Ability to communicate well in digital/virtual environment as well as oral and written formats with all levels of our organization and our customers

·        Knowledge of the complete product line, its applications and performance

·        Experience with marketing, sales and specification principles

·        Knowledge of the construction industry and the progression of project stages

·        Ability to make professional presentations

·        Ability to sell products and concepts

·        Ability to manage multiple priorities

·        Ability to travel as necessary

·        Knowledge of safety standards applicable to the work area and other pertinent rules/regulations governing work standards







Bachelor Degree Required


Bachelor’s degree in Marketing/Design/Business Administration or a closely related field.  One additional year of experience may substitute for one year of required education with a maximum substitution of four years.



1-3 years selling experience, preferably in the commercial and residential design communities






PHYSICAL REQUIREMENTS: Sitting in the same location of standing/walking; required to stoop, climb or lift light material (10-20lbs) or equipment.


Wilsonart is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.