Marketing Manager - Sales Channels

Marketing and Product Management Temple, Texas


Description

Position at Wilsonart

Company Overview

Headquartered in Austin, Texas, Wilsonart is a world leading manufacturer and distributor of engineered surfaces with approximately $1.4b in annual revenue and a global workforce of more than 4,500. Wilsonart surfaces are used in the office, education, healthcare, residential, hospitality and retail markets. Wilsonart, operating under the Wilsonart®, Resopal®, Polyrey®, Arborite®, Laminart®, Bushboard™, Mermaid™, Shore®, Ralph Wilson®, KML®, NewLeaf®, Wetwall®, Durcon® and Technistone® brands, manufactures and distributes High Pressure Laminate, Quartz, Solid Surface, Coordinated TFL and Edgebanding and other engineered surface options. Wilsonart does business in more than 100 countries with manufacturing operations in North America, United Kingdom, France, Germany and Czech Republic.

Positioned for Future Growth

An extensive global manufacturing footprint, state-of-the-art process technologies, and scalable Global distribution capabilities provide a meaningful competitive advantage with excellent brand recognition and a reputation for product innovation and superior service which allow for strong and stable margin performance and robust cash flow conversion.  We have a strong company culture and extremely talented employee base as well as a dedicated and invested core Executive Leadership Team.

Our History

For more than 60 years, Wilsonart has honored our founders' promise to provide our customers with industry-leading products and service.

In November 2012, Wilsonart became a new, independent company when Clayton, Dubilier & Rice ("CD&R") and Illinois Tool Works Inc. (NYSE:ITW) completed a transaction for the sale of ITW's Decorative Surfaces business unit. CD&R acquired a majority stake in the new freestanding business and ITW retained an ongoing ownership stake.

Founded in 1978, Clayton, Dubilier & Rice is a private equity firm with an investment strategy predicated on producing financial returns through building stronger, more profitable businesses. The Firm’s partners and advisors include a combination of skilled investment decision-makers and seasoned corporate leaders from major global enterprises. Since inception, CD&R has managed the investment of more than $18 billion in 56 businesses with an aggregate transaction value of approximately $90 billion. The Firm has offices in New York and London. For more information, please visit http://www.cdr-inc.com/.

Illinois Tool Works or ITW (NYSE: ITW) is a Fortune 200 company that produces engineered fasteners and components, equipment and consumable systems, and specialty products. It employs more than 50,000 people, and is based in Glenview, Illinois, with operations in 57 countries.

Our Mission and Values

Wilsonart is driven by a mission to create surfaces people love, with service you can count on, delivered by people who care. Wilsonart is driven by providing beautiful, hard-working, on-trend and high performing engineered surfaces for whatever you need to cover. For decades, our companies worldwide have given designers and builders the right tools for the job, no matter how specialized. Today, we bring you a portfolio of solutions, both decorative and functional, that spans retail, hospitality, healthcare, education, office and institutional applications.

Service You Can Count On.

Wilsonart is dedicated to getting our customers what they want, when and how they want it. From a North American fleet of trucks, to strategically located distribution centers around the world, we can service the globe with our expanding range of products and services.

People Who Care.

Over 4,500 people strong, Wilsonart is made up of dedicated people who care about doing the right thing, every day. Whether it’s making a flawless sheet of high pressure laminate, volunteering at a community house raising or sourcing sustainable materials, Wilsonart people care deeply about what they do, who they do it for, and how they do it.

We are currently seeking a Marketing Manager for our Sales Channels to join our Temple, TX Marketing and Design team.  

The Marketing Manager’s responsibility is to be the marketing expert on their area of responsibility (e.g.: laminate, quartz, residential, etc.). The role is ultimately accountable for all marketing activities, overseeing the development and delivery of a fully integrated marketing strategy. Leading annual marketing plan & marcomm pipeline strategy, ideation, qualification, and development.  Driving continuous marketing portfolio transformation through demand creation, space/trend identification, new brand development and segment diversification. The position will be responsible for delivering associated annual revenue and EBITDA targets.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. 

  • Mission critical role to achieving the company’s volume and profit growth targets
  • Requires extensive interactions, to include influencing and building partnerships, with senior leadership, marketing, sales leadership and customers 
  • Development and implementation of the brand marketing strategy
  • Developing the marketing strategy for new and existing products
  • Direct creation and publication of all marketing materials in line with marketing plans
  • Manage and improve demand creation, lead generation, & measuring results
  • Creation and implementation of marketing strategy - including campaigns, events, digital marketing, and website
  • Working closely with the company’s product management and sales teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
  • Guiding the day-to-day activities of their direct reports
  • Ensure that the marketing objectives are implemented by the marketing team and adopted by field as planned
  • Work closely with product management team to define marketing materials, programs, and quarterly/annual marketing plans
  • Translate technical details into benefits for the user
  • Manage social media presence and direct programs to improve social media reputation and recognition
  • Developing and delivering marketing and communications strategies for the organization
  • Undertake continuous analysis of competitive environment and consumer trends
  • Control budgets and allocate resources among projects
  • Build stronger relationships with customers through engaging marketing campaigns and trade associations and events

Scope and Impact: 

  • Set strategic direction and ensure execution for quarterly and annual marketing plan
  • Develop marketing strategies in line with corporate goals, designed to grow sustainable revenue, market share, margin and profitability
  • Develop, evolve, and refine market positioning
  • Build strategies based upon thoughtful consumer insights, thorough competitive and market analysis and a deep understanding of market
  • Share, learn and coach cross-functional teams on details of marketing initiatives

Research & Analysis:  

  • Test critical assumptions around positioning, messaging, merchandising, and all marketing tools
  • Continuous refinement based on research and analysis of results found in market
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers (internal and external)
  • Analyze, recommend and lead marketing strategies relevant to the company’s commercial success
  • Lead the analysis protocol – business case development, simulated test market, concept testing and tracking mechanisms

Communication Management (Internal & External Stakeholders):  

  • Lead cross-functional projects across a number of parts of the business, including product management, IT, innovation, sales, media, revenue management, customers, and third-party agencies 
  • Communicate and influence senior management, product management and sales regarding marketing strategies, plans and programs

QUALIFICATIONS   

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • Strong leadership orientation with a high work ethic and energy level. 
  • High comfort with working in a highly ambiguous, fast-paced environment. 
  • Strong understanding of customer and market dynamics. 
  • Proven ability to develop and execute strategic marketing programs and supporting tactics
  • Excellent verbal and written communication skills.
  • Superior project management skills, ability to multi-task and work on tight timelines
  • Ability to quickly grasp complex business environment and concepts and express them clearly
  • Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed timeframes
  • Financial acumen that will enable results-driven marketing activities

 

EDUCATION and/or EXPERIENCE 

  • Bachelor’s degree in marketing, communications or related field, equivalent combination of education and experience will be accepted.
  • 4+ years of experience in the building products/industry or consumer packaged goods industry with a focus on quarterly and annual marketing planning
  • Experience effectively working in a highly matrixed organization
  • 5+ years of experience in marketing management preferred 
  • Master’s degree or MBA in marketing or business preferred
  • Familiarity with the building industry and products preferred

MATHEMATICAL SKILLS 

Financial acumen required.

PHYSICAL DEMANDS / WORK ENVIRONMENT    

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. 
  • Frequent use of eye, hand, and finger coordination enabling the use of office machinery. 
  • Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone. 

 

TRAVEL REQUIREMENTS 

Ability to travel occasionally domestically and internationally 

(Occasional:  activity exists less than 1/3 of the time.)
(Frequent:  activity exists 1/3 and 2/3 of the time.) 

Wilsonart is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.