Description

• Promotions and Transfers
• Coaching and Mentoring
• Training and Development
• Educational reimbursement for you and your dependents.

• Holiday Pay
• Generous Vacation time

• Mission critical role to achieving the company’s volume and profit growth targets by building deep and meaningful relationships/engagement with commercial audiences and segments, including a focus on sustainability, architecture and design trends
• Requires extensive interactions, to include influencing and building partnerships, with senior leadership, marketing, sales leadership and customers  
• Development and implementation of the audience and segment marketing strategy
• Direct creation and publication of all marketing materials in line with marketing plans
• Manage and improve demand creation, lead generation, & measuring results
• Creation and implementation of marketing strategy - including campaigns, events, digital marketing, and website 
• Working closely with the company’s product management and sales teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations 
• Ensure that the marketing objectives are implemented by the marketing team and adopted by field as intended
• Work closely with sales, marketing and design leadership to define marketing materials, programs, and quarterly/annual marketing plans
• Translate technical details into benefits for the intended audience(s)
• Manage email marketing and social media presence and direct programs to improve social media reputation and recognition
• Developing and delivering marketing and communications strategies for the organization
• Undertake continuous analysis of competitive environment and commercial  trends 
• Control budgets and allocate resources among projects 
• Management of major national trade show event(s)

• Set strategic direction and ensure execution for quarterly and annual marketing plan 
• Develop marketing strategies in line with corporate goals, designed to grow sustainable revenue, market share, margin and profitability
• Develop, evolve, and refine market positioning 
• Build strategies based upon thoughtful commercial audience insights (e.g. architects, designers, fabricators, OEMs, etc.) thorough competitive and market analysis and a deep understanding of market
• Share, learn and coach cross-functional teams on details of marketing initiatives

• Test critical assumptions around positioning, messaging, merchandising, and all marketing tools
• Continuous refinement based on research and analysis of results found in market
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers (internal and external)
• Analyze, recommend and lead marketing strategies relevant to the company’s commercial success
• Lead the analysis protocol – business case development, simulated test market, concept testing and tracking mechanisms 

• Lead cross-functional projects across a number of parts of the business, including product management, IT, innovation, sales, media, revenue management, customers, and third-party agencies  
• Communicate and influence senior management, product management and sales regarding marketing strategies, plans and programs 

• Strong leadership orientation with a high work ethic and energy level.  
• High comfort with working in a highly ambiguous, fast-paced environment.  
• Strong understanding of customer and market dynamics.  
• Proven ability to develop and execute strategic marketing programs and supporting tactics 
• Excellent verbal and written communication skills. 
• Superior project management skills, ability to multi-task and work on tight timelines
• Ability to quickly grasp complex business environment and concepts and express them clearly 
• Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed timeframes
• Financial acumen that will enable results-driven marketing activities  

• Bachelor’s degree in marketing, communications or related field 
• 4+ years of experience in the architecture/design, building products/industry or commercial/design industry with a focus on quarterly and annual marketing planning and commercial effectiveness.
• Experience effectively working in a highly matrixed organization
• Master’s degree or MBA in marketing or business preferred 
• Familiarity with the building industry and products preferred 

• Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing.  
• Frequent use of eye, hand, and finger coordination enabling the use of office machinery.  
• Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone.  

Wilsonart is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.