The Wills Group Careers

As a senior member of the Talent and People Operations team, the Senior Regional Trainer plays a critical role in driving exceptional customer experiences and ensuring the high-quality execution of all Retail services. This role is responsible for the strategic implementation, facilitation, and evaluation of advanced field-based learning and development initiatives for Team Members across our Retail Business, including Franchise and Corporate partners at Dash In, Splash In, and other affiliated entities.

The Senior Regional Trainer leads training efforts for New Store Openings, Remodel Openings, and new product rollout initiatives, while also mentoring and supporting other trainers within the organization to ensure consistency and excellence across all training programs.

This position requires demonstrated expertise in teaching, coaching, and leadership development at all levels of the organization, along with advanced knowledge in foodservice, hospitality, and operations excellence.

How You’ll Make an Impact

• Support learning and development initiatives for Corporate and Franchise locations, ensuring consistency and alignment with business objectives.
• Implement and deliver comprehensive training programs for Store Management and Associates, covering Job Roles, Guest Experience, Food Safety, and certification programs.
• Coordinate and facilitate all training for New Store Openings and Remodels, including onboarding and other related initiatives.
• Partner with Area Managers to evaluate operational performance in each market against established standards, identify training needs, and validate program effectiveness to achieve desired results.
• Facilitate training on Guest engagement, quality service standards, and foodservice excellence to enhance the customer experience.
• Conduct Certified Training Store visits as needed to ensure quality training environments and consistency across locations.
• Deliver training on the proper operation and maintenance of equipment to ensure safe and efficient use.
• Manage access and availability of Compliance Courses for Store Management and Associates to maintain regulatory and operational standards.
• Obtain and maintain Proctor and facilitation Certification for ServSafe Manager Food Handler Courses, administering and overseeing testing as required for Retail Operations.
• Actively participate in Training Team initiatives, contributing to the development and delivery of impactful training programs.
• Facilitate online training courses as required to ensure flexibility and accessibility for learners.
• Recommend and implement process improvements to streamline training delivery and enhance the learner experience.
• Monitor and analyze the effectiveness of training techniques through ROI assessments, motivating and educating team members to support key priorities.
• Assess, measure, and calibrate training programs to ensure they effectively meet employee performance objectives and organizational goals.
• Develop and share best practices within the Training Team, contributing to team meetings with training modules or presentations.
• Attend and participate in Retail Operations meetings, whether on-site or off-site, as required.
• Acquire and maintain all necessary compliance courses and certifications to ensure alignment with regulatory requirements and company standards.

What We’re Looking For

Basic Qualifications

• Minimum 3 years of people and business management experience, preferably in fast-casual or full-service restaurants.
• At least 1 year of food service experience in a similar environment.
• 3+ years of hands-on training experience, including running training stores, on-the-job training, and classroom facilitation.
• Strong presentation and communication skills; able to adjust coaching to diverse audiences.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, etc.) and learning/training technology.
• Prior experience as a corporate trainer, facilitating classroom/webinar sessions, and executing training programs.
• Knowledge of adult learning methods and national food safety standards (ServSafe or equivalent preferred).
• Skilled in project management, problem-solving, and multitasking in a fast-paced environment.
• Must be organized, detail-oriented, and self-motivated, with the ability to meet deadlines independently.
• Valid driver’s license, reliable vehicle, and ability to lift up to 50 lbs.
• Willing to travel frequently (65-75%) with overnight stays as needed. Travel fluctuates based on new store opening schedule, so at times could be more.

An ideal candidate will also have

• Instructional design, experience in creating job aids.
• ServSafe Alcohol Training Certification or similar.
• Experience with Adobe platforms, SharePoint, and LMS.
• Innovative thinker with strong analytical and relationship-building skills.

Key Competencies

• Delivering results and meeting customer expectations
• Working with people
• Adapting and responding to change
• Deciding and Initiating Action   
• Persuading and Influencing   

Availability and Travel

• This position follows our company’s hybrid telework schedule, with operating hours Monday through Friday, 8:00 AM to 4:30 PM. In-office days are Tuesday through Thursday, with Monday and Friday designated as work-from-home days.
• This is a hybrid role based in the greater Northern VA, DC, or Baltimore Metro areas, with approximately 65% travel within the region. The Regional Trainer will attend team meetings, training presentations, and facilitation sessions at The Wills Group Headquarters in La Plata, MD, up to three days a week.
• Occasionally, business needs may require work outside of core hours.
• Travel may be required for training, conferences, or other events, including overnight stays, with reimbursement available for approved accommodations and expenses. This role requires the use of a personal vehicle for travel, with mileage reimbursement and/or vehicle reimbursement offered by The Wills Group.

ADA Compliance

The Wills Group is committed to providing equal employment opportunities and fostering an inclusive workplace for individuals with disabilities. In compliance with the Americans with Disabilities Act (ADA), we ensure that all qualified individuals are given the necessary accommodations to perform the essential functions of their roles.

We encourage open communication and collaboration to identify and implement reasonable accommodations that support the success of our employees while maintaining operational excellence. Reasonable accommodations can be discussed during the hiring process.

Why You Should Join Wills Group

As a thriving, family-owned, $1.5 billion company headquartered in scenic La Plata, Maryland, (a 45-minute commute from Washington, DC), we take pride in our strong presence across the Mid-Atlantic region. Featuring nearly 300 retail locations of our family of brands including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels, we are shaping the future of convenience retailing, fuels marketing, and commercial real estate. 

Since 1926, our work-hard, play-hard mentality propels us to serve the communities that have supported us throughout the years. Keeping lives in motion is more than our mission--it's our way of life! We're dedicated to empowering individuals to embrace new possibilities and chart their own paths to success. Discover the fulfillment of working alongside passionate professionals, where your ideas are valued, and your potential is nurtured. Become part of something bigger when you join the Wills Group!

Benefits and Perks

Embark on a rewarding journey where your growth, future, and well-being take center stage! As a certified Great Place to Work™, the Wills Group understands today's professionals desire meaningful careers with a culture that's as authentic as possible. We pride ourselves in fostering an environment that supports your overall development.

Look forward to joining a company that celebrates your wins whether big or small. You can count on us to provide industry-leading total rewards packages that include a range of benefits and perks that contribute to your overall well-being:

• Financial Well-being: Employer 401(k) match (currently at 7%), health savings plan, and financial planning.   
• Physical Well-being: Comprehensive health, vision, and dental plans tailored to meet the needs of our people and their families, even their pets!  
• Paid Time Off: Vacation, sick, personal, community engagement, and parental leave for new parents.
• Work/Life Balance: Hybrid and flexible work environment, Employee Assistance Program, travel assistance, family life planning.
• Exclusive Discounts: Enjoy discounts on theme parks, Broadway shows, concerts, travel, shopping, dining, and wellness services.
• Education and Development Opportunities: 100% tuition reimbursement to support our team’s education goals, robust development programs, and certificate program assistance (up to 100% employer-paid).
• Competitive Salary: Competitive pay matched to DC Metro area.

Wills Group does not accept unsolicited resumes from recruiters or employment agencies in response to the Wills Group careers page or a Wills Group social media post. Wills Group will not consider or agree to payment of any referral compensation or recruiter fee relating to these unsolicited resumes. Wills Group explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Wills Group.

Wills Group is an equal opportunity employer. Wills Group does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.  #HQ #LI-TWGI