The Wills Group Careers

Guest Experience Assistant Manager – Dash In

Job Purpose and Function

Dash In, part of the Wills Group family of brands, is redefining convenience through elevated food, exceptional service, and a modern retail experience. The Guest Experience Assistant Manager (GE AM) plays a key leadership role in driving Front of House (FOH) operations, team performance, and guest experience execution within a fast-paced 24/7 retail environment.

This role partners closely with store leadership to deliver operational excellence across guest service, cleanliness, merchandising, staffing, and overall brand execution. Success in this role is measured through guest satisfaction, team engagement, operational performance, audit results, and financial outcomes including sales, labor, and inventory controls. This position also plays an important role in developing high-performing teams, coaching frontline leaders, and fostering a positive, guest-focused culture. While responsibilities remain consistent across both roles, title and level alignment are based on store volume, staffing structure, and operational complexity.

How You’ll Make an Impact

• Lead, coach, and develop Front of House teams to deliver an exceptional guest experience 24/7.
• Help lead the hiring, onboarding, training, and development of Guest Experience Supervisors and Team Members.
• Foster a positive, accountable, and guest-focused culture that promotes teamwork, engagement, and operational excellence.
• Drive execution of Dash In brand standards across guest engagement, cleanliness, merchandising, food presentation, and safety.
• Monitor Front of House operational performance and proactively identify opportunities to improve service, efficiency, and execution.
• Help oversee labor management, scheduling execution, and staffing plans to meet business and guest needs.
• Help drive sales performance through strong operational execution, product availability, merchandising, and guest service.
• Help drive achievement of sales, labor, inventory, and guest experience performance goals.
• Help oversee inventory management, ordering, cash handling, and loss prevention processes.
• Ensure operational readiness for audits, inspections, food safety standards, and guest experience assessments.
• Provide leadership during peak business periods while maintaining a fast, friendly, and efficient guest experience.
• Communicate effectively across store leadership, team members, and cross-functional partners to ensure alignment and execution.
• Serve as acting store leader in the absence of the General Manager or other key store leaders.
• Help drive execution of company initiatives, process improvements, and operational priorities.

What We’re Looking For

We’re looking for operational leaders who are passionate about developing teams, delivering results, and creating exceptional guest experiences in a fast-paced environment.

Minimum Qualifications:

• Must be 18 years of age or older
• Must be eligible for work in the U.S. (for NC candidates: Dash In/Wills Group participates in E-Verify)
• High School Diploma or GED preferred; alternatively, willingness to complete our employer-paid GED program.
• 3–5 years of experience in retail, restaurant, hospitality, convenience retail, or other customer-facing operations environments.
• 2+ years of leadership experience leading teams in a fast-paced operational environment.
• Strong guest service mindset with the ability to lead through service and accountability.
• Ability to multi-task, prioritize, problem solve, and adapt quickly in a dynamic environment.
• Basic technology proficiency including POS systems, scheduling systems, and operational reporting tools.
• Ability to work a flexible full-time schedule including days, evenings, overnights, weekends, and holidays as business needs require.
• Ability to successfully complete a background check and drug screening.

Ideal candidates will also have:

• ServSafe certification preferred.
• Experience leading leaders or supervising multiple workgroups preferred.
• Strong operational and financial acumen, including labor management, inventory controls, and sales performance.
• Experience in high-volume retail, restaurant, hospitality, or multi-revenue-center operations preferred.

What Sets You Up for Success:

Core Competencies:

• Adapting and Responding to Change
• Working with People
• Delivering Results and Meeting Customer Expectations

Retail Operations Functional Competencies:

• Deciding and Initiating Action
• Persuading and Influencing

Additional Role-Specific Competencies:

• Leading and Supervising
• Planning and Organizing

Schedule, Training, & Travel

• This role supports a 24/7 retail operation, with schedules that may include early mornings, evenings, overnights, weekends, and holidays.
• This is a full-time position that may require up to 40 hours per week, including occasional overtime based on business demands.
• Work is performed onsite at the assigned Dash In location.
• Training is conducted in-store and may include support at other locations based on business needs.
• Occasional local travel may be required for training, operational support, meetings, or new store support activities.

Why You Should Join Dash In

Dash In is more than a convenience store—it’s a community-focused brand on a mission to redefine convenience by elevating the experience. As part of the Wills Group family, Dash In serves customers at more than 55 locations across Delaware, Maryland, Virginia, and the Carolinas. We combine high-quality food, fuel, and retail services to create a one-stop destination for our guests, where freshly prepared food, top-tier customer service, and a commitment to cleanliness and innovation come standard.

We are proud to be Great Place to Work Certified™ and recognized as one of Fortune’s Best Workplaces in Retail™, reflecting our dedication to creating an exceptional environment for both team members and guests. At Dash In, we believe in responsible leadership, giving back to our communities, and fostering an adventurous spirit in everything we do.

This role is designed for operational leaders ready to grow their leadership capabilities within a fast-paced, multi-revenue retail environment.

Benefits and Perks

At Dash In, we invest in our people—because when you’re supported, you can do your best work.

As a certified Great Place to Work™, we’re proud to create an environment where people feel valued, supported, and recognized—where your contributions matter and your wins (big and small) don’t go unnoticed.

When you join our team, you’re stepping into more than a job—you’re building a career with a company that’s committed to helping you grow. From day one, you can expect meaningful support, real opportunities, and a total rewards package designed to meet you where you are and help you get where you want to go.

Benefits for All Employees*

• Competitive Pay – Designed to recognize your contributions and performance
• Shift Differential – Additional hourly pay for overnight or select shifts, where applicable
• Employee Discounts – Discounts on fresh food, car washes, and select in-store items
• 401(k) with Employer Match – Plan for your future with up to a 7% company match
• Profit Sharing Contribution – Annual company contribution to your 401(k), recognizing your role in our success

Additional Benefits for Part-Time Employees*

• Healthcare Benefit – $500 LifeBalance account annual benefit to support your well-being
• GED Completion Program – Fully employer-paid program available for eligible frontline roles

Additional Benefits for Full-Time Employees*

• Performance-Based Bonuses – Opportunities to earn additional compensation based on results
• Comprehensive Health Coverage – Medical, dental, vision, and health savings account (HSA) options
• Paid Time Off – Vacation, sick leave, and paid holidays, including floating holidays
• Parental Leave – Paid leave for birth, adoption, surrogacy, or foster care placement
• Education Support – Up to 100% employer-paid tuition reimbursement, plus a fully employer-paid GED completion program available for eligible frontline roles
• Charitable Gift Matching – Support the causes that matter most to you
• Vehicle Reimbursement Program – Mileage and expense reimbursement for work-related travel (for eligible roles)
• Employee Assistance Program (EAP) – Free, confidential resources for personal and professional support
• TicketsAtWork Discounts – Access to exclusive savings on travel, entertainment, and more

*Eligibility requirements and/or waiting periods may apply

Physical Requirements & Reasonable Accommodations

The physical requirements for this role may include standing for extended periods, lifting, bending, and performing tasks necessary to support daily operations. Employees must be able to perform the essential functions of the job with or without reasonable accommodation.

Dash In is committed to providing equal employment opportunities and fostering an inclusive workplace for individuals with disabilities. In compliance with the Americans with Disabilities Act (ADA), we ensure that all qualified individuals are given the necessary accommodations to perform the essential functions of their roles.

We encourage open communication and collaboration to identify and implement reasonable accommodations that support the success of our employees while maintaining operational excellence. If you require reasonable accommodation during the application or hiring process, please let us know—we’re here to support you.

Equal Opportunity Employer

Wills Group is an equal opportunity employer. Wills Group does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.