Qualifications

• BA/BS degree in a related field with three (4) to five (6) years of experience in marketing, communications, or a related field, with two (3) years of direct experience managing corporate social media accounts and creating digital content, highly desired.
• Two (2) years of experience as a journalist, writer, producer, or communications specialist in a public affairs firm, media organization, trade association, nonprofit entity, government agency, or political campaign, preferred.
• Excellent written and communication skills with strong writing and editing abilities.
• Proficient at writing in Associated Press (AP) style.
• Strong planning and execution skills with a proven record of measurable results.
• Strong organizational skills to manage multiple projects and meet or exceed expectations and deadlines.
• Advanced knowledge of digital advertising platforms and technology.
• Advanced knowledge of paid social media strategies across platforms, e.g., LinkedIn, X, TikTok, Instagram and Meta.
• Knowledge of Search Engine Optimization (SEO) and online content strategy and creation.
• Working knowledge of video production and creative design software, including Adobe Creative Suite.
• Working knowledge of digital marketing,  analytics tools, and marketing automation, preferred.
• Knowledge of farming and agriculture, and the public policy issues impacting the fresh produce industry, a plus.
• Highly detail–orientated, strong organizational skills with proven ability to effectively manage multiple tasks, meet deadlines and adjust to changing priorities with continued attention to detail.
• Ability to think proactively and anticipate what is needed to manage a successful program, including multiple schedules, meetings/events, and ongoing projects and tasks.
• Moderate project/task management abilities staying on target with expected goals and dates.
• Proficiency in Microsoft Office, Zoom, and a customer relationship management system.
• Excellent analytical and research skills to produce well-structured event and work plans.
• Ability to conduct thorough research when vetting event locations.
• Highly detail-orientated when tracking invoices and budgets.
• Internet access provided by a cable or fiber provider with 40 MB download and 10 MB upload speeds.
• Home router with wired Ethernet (wireless connections and hotspots are not permitted).
• A designated room for your office or steps taken to protect company information.
• A functioning smoke detector, fire extinguisher, and first aid kit on site.
• Verifiable, clean DMV record and the ability to travel to various locations throughout the U.S. (mainly California and Arizona) up to 25% of the time.

Duties And Responsibilities

• Assist with driving and developing implementation of internal and external communications strategies.
• Write clear, concise, and compelling copy with consistent messaging, voice, and style that reflects WGFC organizational objectives, position strategy, and brand guidelines.
• Collaborate with internal stakeholders on audience, scope, and messaging for all writing assignments.
• Develop ideas, conduct all necessary research and interviews, and write articles for Spotlight, the weekly membership email newsletter, and Western Grower & Shipper, the bimonthly membership magazine.
• Support the production of the Voices of the Valley podcast, including developing episode ideas, conducting in-studio and in-field interviews, and assisting with production and post-production tasks.
• Produce compelling multimedia content to support the organization’s communications strategy and public policy goals, with an emphasis on the needs of Membership, Science, Innovation, Human Relations, Legal, Commodity and Supply Chain Services, and the State and Federal Government Affairs teams.
• Stay informed of emerging trends and issues that impact WGFC members and executives, including WG public policy positions and issues management strategies.
• Build and maintain a multimedia content library of WG-produced images and videos.

• Establish a social editorial calendar with content plans and reporting cadence.
• Manage external vendor responsible for multimedia content creation and provide recommendations and strategic counsel for campaigns.
• Manage the day-to-day execution of the company’s social media program.
• Write engaging and compelling copy, story-tell across posts, platforms, and campaigns.
• Maintain knowledge of social trends, new platform features, and best practices, and identify what captures people’s attention on social media and drives conversation.
• Ensure messaging, brand voice and aesthetic curation is consistent across channels and in line with established brand standards.
• Coordinate with department leads to ensure proper social media support of ongoing priorities and initiatives.
• Expand and engage the WGFC social community with daily listening, maintenance, conversation and monitoring across platforms.
• Translate performance and analytic data on social platforms into actionable insights and strategy recommendations.
• Monitor and report on the digital reach to internal stakeholders.
• Monitor brand social media mentions for opportunities to amplify community, strengthen brand engagement, and drive demand generation.

• Utilize all capabilities to satisfy one mission — to enhance the competitiveness and profitability of our members. Do everything possible to help members succeed by being curious and striving to understand what others are trying to achieve, planning, and executing work helpfully and collaboratively. Be willing to adjust efforts to ensure that work and attitude are helpful to others, be self-accountable, create a positive impact, and be diligent in delivering results.
• Maintain internet speed of 40 MB download and 10 MB upload and router with wired Ethernet.
• Maintain a HIPAA-compliant workstation and utilize appropriate security techniques to ensure HIPAA-required protection of all confidential/protected client data.
• Maintain and service safety equipment (e.g., smoke detector, fire extinguisher, first aid kit).
• Maintain a clean DMV record and the ability to travel to locations throughout the U.S. (mainly California and Arizona) up to 25% of the time.
• All other duties as assigned.

Physical Demands/Work Environment