Regional Vice President

Operations and Service Management Atlanta, Georgia


Position at LiftOne

Find Your Career With LiftOne

We’re a family-owned company under our third generation of leadership and have built our business based on the principles of trust, integrity and a desire to help our customers and employees succeed.

LiftOne invests in people, facilities and innovative technology as part of the essential role we play in supporting our country’s supply chain and enabling critical goods to be delivered to homes and businesses. We’re a privately held company, and pair our scale with a strong foundation in our culture and values. This combination gives us a competitive advantage in the market and helps make us a trailblazing organization that is built to last.

We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential. We offer great benefits, competitive salaries and opportunities for advancement to all our employees.

Be a part of the essential work we do at LiftOne and make a difference for our customers, our community and our company. Learn more about what it means to become a team member with LiftOne.


Responsible for all aspects of the day-to-day business of the Region; including the personnel employed, the customers served complete Profit and loss and return on the assets employed. Has responsibility for Region sales, market share and product support. Acts as the executive face of LiftOne to customers in this assigned territory and by extension those customers of LiftOne in its entirety. Additionally, these individuals are accountable for the immediate and on-going disposition of the LiftOne and the CTE strategy throughout the assigned territory. Also, serves the strategic planning process of the division. 

Essential Functions

  • Has executive responsibility for region profitability, working capital, and return on assets. Analyze operating results of the region relative to goals and ensure steps are taken to correct unsatisfactory conditions.
  • Meet with customers whenever needed to promote value-creating solutions and to resolve problems. Maintain contact with major customers within region.
  • Work with the branch managers and region sales manager to measure, and manage the effectiveness of the equipment sales and PSSR sales teams.
  • Communicate and ensure the vision, mission, values, goals and critical success factors are understood and followed across the region to all employees.
  • Develop the skills of the region management team to ensure their professional growth, customer service, and leadership skills are in accord with the LiftOne/CTE culture.
  • Play a leading role definition of corporate strategy as part of the Senior Management Group. Define the visions, strategies and priorities for areas of responsibility that facilitate achievement of growth, profitability and market share objectives. Provides strategic direction, market analysis, business planning and operational oversight to the region management team. Defines key business drivers and metrics and provides necessary resources. Initiates and drives actions and changes in concert with strategy, priorities, and region goals.
  • Develop and administer accurate annual and longer-range budget/forecast plans with the sales department and branches.
  • Build supportive relationships with all departmental and regional managers. Help them with information, advice, support, perspective and analysis.
  • Partner with VP of Marketing and Sales to identify competitive data and trends in order to grow region revenues.
  • Partner with VP of Product Support to ensure branches working effectively in all areas of aftermarket activities.
  • Review all machine assets for the purpose of determining utilization, financial return and overall performance. Responsible for overall sales and rental department asset decisions.
  • Define parameters and implement procedures to enhance and maximize the long term profitability of machinery transactions.
  • Provide executive management for the branch operations, including people, resources and assets.
  • Manage machinery inventories along with the VP of Marketing and Sales and the Used and Rental Asset Manager within defined parameters to maximize return on investment.
  • Maintain excellent relationships and reputation with Hyster, Yale, Rail King, Ottawa, Auto Car and other manufacturers we represent. Has especially strong relationships with the Presidents of Hyster and Yale and their regional representatives, National Account Managers and neighboring dealers.
  • Provide leadership and expertise for continuous improvement of key functions to best in class levels in the areas of efficiency, quality, profitability and responsiveness. Understands and effectively employs Change Management, 6 sigma-like solution processes, lean and similar process improvement tools and techniques in daily work and inculcates same within areas of responsibility.
  • Ensure all safety programs, internal audit standards, organizational processes, company policies, etc., are adhered to across the region.
  • Other duties as assigned.

Supervisory Responsibilities

This job has supervisory responsibilities.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

  • Bachelor Degree, preferably in business and/or marketing; advanced education a plus.
  • Senior level management experience
  • 15 years minimum of industry experience.
  • Preferred industry council involvement.
  • Must have a strong understanding of the general business issues, i.e.: inventory, asset management, ROI, financial statement analysis.
  • Experienced at managing high dollar capital assets, understands inventory management, leasing, productivity, residual value, factory floor planning, utilization, financing and turnover; established track record in dealing with six figure assets.

Computer Skills

Technologically current- understands and utilizes current technology, strong computing skills, skilled in the Microsoft suite of business software.

Certificates, Licenses, Registrations

Must be able to meet company requirements for auto insurance coverage

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We’re committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.


EEO/AA Employer. All qualified individuals – including minorities, females, veterans and individuals with disabilities – are encouraged to apply.