Description

Join the Carolina Cat Team

As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we’ve supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last.

We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

Summary

At Carolina Cat, we are a trailblazing organization that is built to last. We strive to be a diverse and inclusive organization where everyone feels welcome, and our differences are valued as competitive advantages. Trust is our bottom line, and we are proud to serve our employees as a partner in their success. We make smart investments in our company and that starts with our people. The marketing team plays a key strategic role in the success of delivering business results and superior customer experiences, and we are looking for a Senior Digital Marketing Specialist – Website & SEO to join our team.

The Senior Digital Marketing Specialist – Website & SEO plays a critical in shaping our digital presence. This position is responsible for managing and optimizing website performance, implementing advanced SEO strategies, and creating high-impact, AI-enhanced content that elevates user experience and brand visibility. By leveraging AI-driven insights, analytics, and optimization techniques, this role will ensure a seamless, personalized digital journey that accelerates organic traffic growth, strengthens engagement, and drives measurable business results.

Essential Functions, other duties as assigned:

Website Management

Utilize AI-powered tools to monitor and optimize website performance, automate site health checks, and deliver personalized user experiences through predictive analytics and behavioral insights, ensuring functionality, uptime, and superior UX across all digital platforms.

• Oversee day-to-day website operations, ensuring functionality, performance, and uptime.
• Help identify and troubleshoot UI and UX problems across digital sites and platforms based on best practices, customer feedback, analytics, and business objectives.
• Provide timely, in-depth analysis on web performance and OEM web applications to gain a deeper understanding of customer/prospect behavior and leverage insights in marketing strategy.

Search Engine Optimization (SEO)

Leverage AI-driven tools and insights to develop and execute advanced SEO strategies—including predictive keyword research, automated technical audits, dynamic on-page optimization, and real-time algorithm monitoring—while using AI analytics to forecast traffic trends, automate reporting, and align organic and paid campaigns for maximum performance and ROI.

• Develop and execute SEO strategies – including keyword research, on-page optimization, and technical audits – to improve organic search rankings and drive traffic.
• Monitor and report on SEO performance and KPIs using tools like Google Analytics to ensure alignment with Caterpillar’s Digital Excellence Program and achievement of annual targets.
• Collaborate across marketing team to produce relevant marketing campaign and journey experiences that increase traffic and foster and grow activation, adoption, and retention of Caterpillar eCommerce and digital applications.
• Partner with Digital Marketing Specialist – Paid Media to align organic and paid strategies, ensuring cohesive messaging, optimized landing pages, and data-driven insights that maximize traffic, conversions, and overall campaign performance.

Website Content Development

Harness AI-powered content optimization tools to create, edit, and publish engaging, SEO-friendly content for web pages, blogs, landing pages, and product descriptions, while using predictive analytics to maintain brand consistency and forecast engagement trends across all digital platforms.

• Create, edit, and publish engaging, SEO-friendly content for web pages, blogs, landing pages, and product descriptions while maintaining consistent brand voice and messaging across all digital platforms.
• Collaborate with marketing team to support campaigns and product launches while creating impactful marketing journeys that drive traffic and strengthen activation, adoption, and retention of eCommerce and digital applications.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, Web Management or related field.
• 3-5+ years of experience in digital marketing with a focus on website management and SEO.
• Proficiency in CMS platforms (e.g., WordPress), HTML/CSS basics, and SEO tools.
• Strong writing and editing skills with attention to detail.
• Analytical mindset with experience in Google Analytics and other reporting tools.

Preferred Skills:

• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with accessibility standards and responsive design.
• Knowledge of PPC and paid media is a plus.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We’re committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

#CarolinaCAT

EEO/AA Employer. All qualified individuals are encouraged to apply.