SEO Strategist

Home Office Kirkland, Washington


Description

Weidner Property Management is looking for a SEO Strategist to join our Marketing Team at the Corporate Office in Kirkland, WA.

 

Responsibilities:

  • Manage, coordinate and execute SEO marketing strategies, including but not limited to platforms such as desktop, mobile, tablet, and online leasing.
  • Works with Weidner website provider to set up websites for new acquisitions and run day to day maintenance of websites, including alt tags and auditing.
  • Responsible for ongoing analysis of website statistics to continually improve site performance, heat map, traffic, organic growth, conversion and ROI.
  • Work side by side with Weidner’s Digital Marketing team to drive organic web and property traffic to show continuous improvement in quality of leads, reducing cost-per-lead and cost-per lease.
  • Work with our onsite community and regional team to drive quality content across the national portfolio including the management of image and video content.
  • Assess future trends—identify, interpret and capitalize on marketing trends to maximize impact.
  • Support all efforts to meet marketing and organizational goals.
  • Lead content creation projects, vet writers, audit, proof and implement content to create more organic traffic, including blogs and vlogs.  
  • Work to fulfill our site migration through 2019.
  • Maintain accuracy of web site by making all changes and corrections to the web site via the content management system, including community descriptions, photos and floor plans.
  • Manage Domain Name registration for all Weidner community and corporate URLs.
  • Effectively deliver of integrated marketing solutions for the Weidner web site, mobile/tablet programs and applications.
  • Effectively manage multiple medium to large-scale web-based projects across varied disciplines, on time and within a budget.
  • Attend all Marketing meetings and participate in creating new ideas, strategies and concepts.
  • Actively participate in a positive team environment through teamwork, communication and excellence in service; communicate regularly with the Director of Marketing.
  • Actively demonstrates the values of the Weidner Customer Service Vision to team members, associates and external customers.
  • Increase the exposure and traffic to our websites and online leasing strategies.
  • Prompt with regular attendance and maintain a professional appearance at all times while on duty.
  • Follow Weidner’s Mission, Vision and Values and comply with all Weidner policies and procedures as outlined in the Associate Handbook and Policy and Procedure Manual, as well as Fair Housing rules and regulations.
  • Create customized & targeted SEO landing page solutions to maximize effectiveness of Search campaigns.
  • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities.
  • Keep up to date on the latest SEO strategies and technologies and assist in improving solution offerings.

 

Qualifications

  • Complete understanding of and 4-5 years proven experience with SEO and web analytics, including Google Analytics, to analyze results of search marketing efforts.
  • Experience using SEM/PPC to increase traffic and company exposure.
  • Familiar with HTML and Internet principles; understanding of how different web technologies influence site search ability.
  • Possess solid project management discipline - able to put a project plan together with start time, benchmarks, and estimated completion date, and consistently achieve all three.
  • Proficient in MS Word, Outlook, PowerPoint and Publisher.
  • Experience with WordPress, Yardi and Entrata web sites highly desirable.
  • Proven relationship-management experience and excellent organizational ability, with close attention to detail and process.
  • Ability to think, plan and execute resourcefully, across multiple tasks, with minimal supervision.
  • Strong written and verbal communication skills.
  • Possess a marketing and customer service orientation.
  • Bachelor’s Degree in Business Administration, Computer Science, Marketing or related field experience preferred.
  • Must agree to a criminal background check and sign an agreement for voluntary drug testing.
  • Valid and current driver’s license.