Description

About WebMD:

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For Company details, visit our website: www.webmd.com

Experience: 1-2 years

Qualification: BA/BSc, preferably in a scientific/medical discipline

Position Requirements:

• Proven ability to write clinically sound, balanced copy with marketing finesse a must

• 1 to 2 years of relevant experience in a high-volume, process-oriented pharmaceutical advertising agency, or other healthcare communications writing role that focuses on online promotional content development (preferably with some exposure to mobile environments)

• Demonstrated experience writing and/or editing promotional content for digital campaigns, including but not limited to websites, emails, and banner ads, that promote pharmaceuticals to physicians

• Ability to comprehend clinical research/information, branded master visual aids, and/or online interactive programs

• Ability to absorb new therapeutic areas quickly

• Demonstrated talent for teambuilding, particularly with Client Services-type (Account Managers), Web Developers, and Editorial/Creative groups

• Solid communication, client-facing, project/time management, and computer skills (MS Office Suite, Google Workspace, Adobe Acrobat Pro, electronic workflow management systems, etc.)

• Knowledge of ABPI and EMA regulations is preferred 

• Bilingual English and one other European language (reading and writing in a professional medical communications capacity) is preferred

Role & Responsibilities:

• Writing effective promotional copy for digital campaigns (branded and unbranded) targeted to a physician/healthcare professional (HCP) audience

• Adapting and reviewing copy to suit various content template formats, including but not limited to: websites, mobile alerts, emails, speaker videos, online graphic banner and text ads, and emails

• Collaborating in creative brainstorms and internal reviews with graphic designers, account managers, web developers, project managers, editors, and others to accomplish project objectives

• Providing vital support to a client services team that helps brand managers and their medical/legal/regulatory (MLR) teams steer all promotional pieces through review and approval processes

• Troubleshooting strategic content- and process-related issues with other departments, e.g., Editing, Creative Services, Production teams, as necessary

• Assisting senior staff on accounts as needed

• Writing samples/portfolio (either accessible via online site or hard copy) will be expected.