Creative Analyst

Job ID 2023-5655

Marketing Navi Mumbai, Maharashtra


Position at WebMD

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®,®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For Company details, visit our website:
Education: BA / any graduate
Experience: 5+ years
Work Timings: 2pm -11pm
Position Requirement:

·        Minimum 5+ years marketing, analytics, or strategy

·        Experience in marketing AND creative analytics.

·        High proficiency in Excel data transformation, Google Analytics, Adobe Analytics and/or other analytics platforms.

·        Comfortable in ad manager/ campaign dashboards for Facebook, GDN, and other DSP’s.

·        Comfortable multitasking across multiple projects, able to self-prioritize based on business needs.

·        Smart, creative problem solver with excellent communication skills, both oral and written

·        Excellent attention to detail and process

·        Growth mindset with a desire to learn, a tendency to embrace challenges, see failures as essential to mastery, and find lessons and inspiration in the success of others

·        Ability to express ideas to diverse audiences with a variety of skills and experiences

·        Ability to synthesize information from various sources and summarize it for others

·        A sense of personal ownership and accountability, together with the ability to manage deadlines and internal stakeholder expectations.

·        Experience working in B2B companies with experience in health, legal or automotive verticals a plus.

Role & Responsibilities:

·        Gather, assemble, and digest data across audience insights, campaign performance, onsite data, and external

·        Research in order to deliver strategic recommendations.

·        Work with Creative strategists to implement tests and prepare analysis from tests

·        Continuously monitor and understand the competitive marketplace

·        Continuously monitor and optimize our creative test and learns

·        Develop reports and presentations to communicate insights to stakeholders.

·        Incorporate marketing performance and data-driven insights to identify creative gaps, competitive opportunities, and customer pain points to inform future opportunities in creative and marketing.

·        Contribute new ideas (categories/topics/sets) and relevant assets to build and scale out an exceptional, diverse catalog, in close partnership with creative design team

·        Understand marketing strategies and larger business goals

·        Collaborate with stakeholders across Creative Strategy, Product, Content, Design and Editorial