Editor, Web

Job ID 2021-3381

Editorial Rockville, Maryland


Description

Frontline Medical Communications, Inc., a division of Medscape, is one of the healthcare industry's largest medical communications companies and a leader in digital, print, and live events. The Company leads in HCP-level targeting and is ranked 1st in combined web and print engagements. With MDedge?, our state-of-the-art integrated web portal, and audited email database, FMC meets the marketing challenges of our clients with superior reach, optimal sponsorship opportunities, and flexible advertising programs. FMC delivers award-winning, indexed, clinical reviews; practice and policy information; and medical news daily from on-site reporting at major medical meetings, many in collaboration with notable societies, medical associations, and opinion leaders. FMC produces live events, digital click-for-credit, and CME in affiliation with Global Academy for Medical Education, LLC and Hemedicus.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. 

 

Main Function: The Web Editor manages distribution of content across digital platforms (web sites, eNewsletters), editing and curating as necessary. The Web Editor also plays a key role in in analyzing site and newsletter metrics.

Reporting Relationship:

- Report directly to VP, Digital Publishing- Amy Pfeiffer

Standards of the Position:

  • Publish content to MDedge sites in support of clinical journals
  • Maintain MDedge e-newsletter marketing calendar
  • Write copy for e-newsletter drivers, websites, native ads, and other marketing materials, as needed.
  • Build e-newsletter marketing drivers in a CMS and deploy in an ESP
  • Collaborate with editorial team on marketing plans, driver approvals, and execution dates
  • Working closely with ad management department to ensure ads are serving before drivers are deployed
  • Report data analytics after deployment to all interested parties
  • Plan, executive, and deploy other MDedge, Medscape, and WebMD content as needed
  • Update and refresh look and feel of assigned home pages
  • Monitor Web sites for technical problems and liaise with appropriate departments
  • Monitor Web site growth and performance using analytic tools
  • Monitor traffic and make recommendations to increase number of visitors and impressions

Qualifications:

  • BA in Marketing/Communications
  • Confident CMS knowledge (Drupal, WordPress, etc.)
  • Strong knowledge of Microsoft Office Suite
  • Can-do and proactive attitude
  • 1 to 3+ years of editing and/or marketing experience
  • Some knowledge of Chicago Manual of Style and/or AMA Manual of Style
  • Basic HTML knowledge
  • Basic Adobe Suite knowledge
  • Able to multitask in fast-paced news environment and meet tight deadlines
  • Great attention to detail
  • SEO & social media knowledge