Senior Director, HCP Marketing Analytics

Job ID 2021-3239

Market Research & Analytics New York, New York


Position at WebMD

Medscape (a division of WebMD) is looking to hire a Senior Director with proven success in marketing strategy and analytics to support its growing HCP business within the US and Global markets. This is a leadership role responsible for owning foundational and strategic capabilities such as Triggered Marketing (e.g. Next Best Action Campaigns), Performance Guaranteed Programs as well as Audience Targeting & Segmentation. The Senior Director will manage 5-6 direct reports and will be a key contributor in various business development initiatives.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

Primary responsibilities:

  • Take ownership (i.e. defining, operationalizing and augmenting) of foundational and strategic capabilities such as:
    • Triggered marketing (e.g. Next Best Action Campaigns)
    • Performance guaranteed programs
    • Audience targeting and segmentation
  • Manage and mentor a team of 5-6 direct reports with marketing and analytics background. Team responsibilities include:
    • Developing value-driven marketing campaigns for Medscape’s most strategic accounts leveraging triggered marketing, guaranteed performance and/or advanced targeting and segmentation capabilities
    • Providing oversight and hands-on management to strategic deals throughout their life cycle across pre-sale, post-sale execution and measurement, and renewal stages
  • Partner with Sales and Management teams on various business development initiatives such as:
    • Introducing new solutions to the market
    • Establishing strategic partnership with new or existing clients
  • Develop sound understanding of Medscape’s product portfolio, historical performance according to various therapeutic categories and audience segments, promotional impact measurement methodology, and data capabilities of various analytics partners
  • Tackle complex and ambiguous problems with a strategic and entrepreneurial mindset
  • Create recommendations and action plans for solving problems
  • Travel as needed for important client meetings (10% - 20%)

 Minimum Qualifications:

  • Bachelor’s Degree or equivalent required
  • 10+ years relevant experience
  • Outstanding analytical, problem-solving and critical-thinking skills
  • High energy, disciplined self-starter with an entrepreneurial spirit and proven leadership skills
  • Experience with marketing strategy and campaign analytics
  • Excellent verbal and written communication skills, with experience presenting to clients, partners, and stakeholders
  • Highly proficient in Microsoft Suite, including Excel and PowerPoint

Preferred Qualifications:

  • Experience in digital healthcare marketing with HCP focus
  • Experience building, interpreting and presenting statistical analyses
  • Familiarity with triggered marketing strategies, e.g. next best action campaigns