Senior Director, Product Owner - Next Best Engagement

Job ID 2021-3239

Product Management New York, New York


Description

Position at WebMD

Medscape (a division of WebMD) is looking to hire a Senior Director with proven success in marketing strategy and analytics to support its growing HCP business within the US and Global markets. This is a leadership role responsible for owning foundational and strategic capabilities such as Triggered Marketing (e.g. Next Best Action Campaigns), Performance Guaranteed Programs as well as Audience Targeting & Segmentation. The Senior Director will manage 5-6 direct reports and will be a key contributor in various business development initiatives.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

Medscape (a division of WebMD) is looking to hire a Senior Director as their Next Best Engagement product owner.  This role reports to their SVP Marketing Sciences.  It is a leadership role, overseeing a team of 5 initially that will be responsible for consulting with external clients and internal stakeholders to build out the “next best” capabilities in the US.  Eventually the product owner will take the capability global.

The team will work in an Agile model in the development, deployment and continual enhancement of Medscape’s Next Best Engagement omni-channel capability.   The product owner will work with cross-functional internal resources and manage key 3rd party partnerships.

They will drive the continuous improvement of the capability by representing the customer and business user needs, defining problems and developing solutions to enhance the capability.

Primary responsibilities:

Develop triggered marketing (e.g. Next Best Action Campaigns), Performance Guaranteed Programs as well as Audience Targeting & Segmentation.

Manage 5+ direct reports and work as a key contributor in various business development initiatives.

Take ownership (i.e. defining, operationalizing and augmenting) of foundational and strategic capabilities

Assist in the development of value-driven marketing campaigns for Medscape’s most strategic accounts leveraging NBE product capabilities

Providing oversight and hands-on management to strategic deals throughout their life cycle across pre-sale, post-sale execution and measurement, and renewal stages

Partner with Sales and Management teams on various business development initiatives such as:

Introducing new solutions to the market

Establishing strategic partnerships with new or existing clients

Develop sound understanding of Medscape’s product portfolio, historical performance according to various therapeutic categories and audience segments, promotional impact measurement methodology, and data capabilities of various analytics partners

Tackle complex and ambiguous problems with a strategic and entrepreneurial mindset

Create recommendations and action plans for solving problems

Requirements:

10+ years relevant experience

Expertise in developing data products for the healthcare, pharmaceutical, biotech or med device industries

Expertise in product development methodologies

Outstanding analytical, problem-solving and critical-thinking skills

High energy, disciplined self-starter with an entrepreneurial spirit and proven leadership skills

Excellent verbal and written communication skills, with experience presenting to clients, partners, and stakeholders

Experience in digital healthcare marketing is considered a plus, but it is not required

Experience with NBE/NBA offerings is considered a strong plus, but it is not required