Sr Marketing Specialist

Job ID 2022-3960

Client Services United States


Position at WebMD

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Key responsibilities of this position include:

  • Thorough knowledge of the technical details and strategic positioning of Medscape’s suite of products
  • Partnering with Sales reps to create smart proposals for both custom digital campaigns and turn-key solutions that accomplish pharma brand objectives and engage users
  • Strong understanding of Medscape’s targeting capabilities to provide strategic guidance on construction of audiences relevant to brand needs
  • Ability to understand and manipulate data to support marketing audience construction and analysis
  • Detailed understanding of Salesforce process to enter sold deal information for clear communication and transfer of information to program execution teams
  • Coordination and management of internal teams to meet needs around custom presales requests
  • Liaison between Sales force and internal departments (eg: Sales Planning, Business Intelligence, Client Services, Program
    Marketing, Finance, Contracting, Sales Ops) to create and communicate presales and sold deal information
  • Manage special Marketing Solutions projects to create efficiencies and provide clearer communication and processes


  • Bachelor's degree required
  • 1+ years online healthcare marketing, and/or sales development experience preferred
  • Team player with strong organizational and relationship building skills
  • Ability to manage and prioritize multiple requests and tasks from a variety of Sales rep partners
  • Problem solving and troubleshooting skills
  • Strong verbal and written communication skills
  • Proficiency with Microsoft Office products is required