Product Marketing Manager

Job ID 2023-5007

Marketing Newark, New Jersey


Position at WebMD

Medscape, a division of WebMD, is the world’s leading provider of continuing medical education. Over 5 Million healthcare providers, from around the world, look to Medscape to keep abreast of the latest advances in healthcare including treatment options, disease diagnosis, clinical guidelines, medical device innovation and pharmaceutical clinical trial data. Medscape’s innovative educational formats include virtual and live in-person programming, all of which use cutting edge, multimedia formats with the latest in technological innovation. Medscape works with over 250 pharmaceutical and medical device companies along with government partners such as CDC and FDA, Medscape’s leadership is further underscored by its partnerships with over 100 academic medical centers, patient advocacy groups and medical associations.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

The Product Marketing Manager is a fully dedicated role shaping the future of commercial products for Medscape and affiliates. You will provide highly skilled, proactive project management to ensure efficient and effective execution of new or updated product rollouts, with the goal of maximizing product revenues and ensuring successful product implementations. This position is responsible for facilitating product kick-off and status meetings, creating and tracking product documentation, managing products throughout lifecycle, and coordinating resources from various internal departments. She/he needs to possess a strong ability to lead and communicate specific tasks and timing to a broad group of team members associated with the development and subsequent delivery of products. You will report to the VP, Commercial Products to drive business insights, impacts and results. This is inclusive of setting strategy with data-driven insights, monitoring progress, adjusting plans and reporting progress.


  • Analyze product business to determine trends, sales, and training needs to drive product recommendations.  Identify patterns, share with stakeholders to inform business decisions periodically
  • Develop additional strategies for implementation efficiencies and providing internal guidance across various operational teams on how to execute
  • Project manage product innovations, new products and product enhancements across platforms including liaison between Technical Product, Editorial, Member Marketing, Marketing Solutions, implementation teams, delivery managers, Business Intelligence, Ad implementation teams
  • Provide extensive data and analysis across the Product Marketing team to support all product management (ranging from trends on ad products to thought starters in other areas as well)
  • Oversee Business Intelligence teams to ensure product reporting architecture is developed and maintained accurately
  • Work closely with US sales teams to understand trends
  • Manage operational projects across products
  • Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created


Candidate should have a minimum of 4 years of experience working in the digital media space, ideally with a premium publisher or ad tech company. The individual should possess excellent problem solving and relationship management skills. Experience in defining and operationalizing requirements for large-scale, complex products or systems and the ability to work cross-functionally is essential.  Individual must be highly analytical with strong communication and presentation skill. Knowledge of Pharmaceutical/CPG verticals are a plus.


Skills: Proficient in Microsoft Office applications.  


BA or equivalent experience required