Consumer Marketing Development Director

Job ID 2019-1556

Sales New York, New York


Description

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Primary Responsibilities

  • Conceptualize, package and communicate the WebMD brand story via powerful and visually enticing presentations for WebMD consumer sales teams and corporate executives
  • Deliver integrated, revenue generating proposals for the consumer business lines (pharmaceutical, health systems, CPG)
  • Play a key role in the regular output and delivery of sales collateral and tools to ensure the WebMD sales team is armed with an arsenal of market-ready materials
  • Collaborate with cross-functional teams including WebMD’s content studio, marketing solutions, product marketing and marketing sciences to effectively communicate the value of WebMD’s product portfolio
  • Coordinate other sales support and marketing efforts as needed including sales meeting materials, client premiums, trade shows
  • Manage sales support material library

Skills Required

  • Strong interpersonal skills required to interface with multiple WebMD stakeholders
  • Excellent at storytelling / communication
  • Must be well organized with strong time management skills
  • Ability to manage a high volume of work and juggle multiple priorities in a fast-paced environment
  • Strong Powerpoint capabilities required
  • Independent and self-motivated

Education / Experience Required

  • BA in Marketing or Communications or equivalent experience, MBA a plus
  • 10+ years of sales support / marketing experience, pharmaceutical industry experience a plus