Program Marketer

Job ID 2022-4059

Program Management United States


Description

Position at WebMD

QxMD is a rapidly growing medical education platform that reaches over 3 million healthcare providers each year; we are a division of Medscape, a leading global provider of on-line medical content, tools, mobile applications and medical education. Our community of physicians and other healthcare providers rely on QxMD to discover relevant medical research, make better clinical decisions or learn about medical topics relevant to their practice. Our platform provides our customers with high value solutions that drive rare disease awareness, provide digital/mobile medical education and support clinicians via mobile-optimized clinical decision support.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Responsibilities:

  • Own the day-to-day execution of marketing campaigns on our native platform as well as augment traffic on third party platforms (e.g. Facebook, Google, etc.)
  • Plan, monitor and optimize multiple campaigns
  • Run email marketing campaigns on SendGrid and MailChimp
  • Conduct ongoing conversion rate optimization 
  • Ensure all campaigns and conversions are properly tracked


Required Skills:

  • 1-3 years in demonstrating exceptional skill in executing and optimizing digital marketing campaigns on Facebook, Google, LinkedIn and other platforms 
  • Strong experience with retargeting, remarketing and custom audiences
  • Moderate email marketing experience
  • Expertise with pixel tracking and conversions 


Preferred Skills:

  • Moderate graphic design skill to produce ad creatives 
  • An ability to create and optimize landing pages for conversions 
  • Experience engaging and activating small (less than 5,000 users) audiences
  • An ability to execute basic SQL scripts 
  • Excellent verbal and written communication skills 

Any background in healthcare / medical education an asset but not required