Media Analyst

Job ID 2022-4219

Technology New York, New York


Description

Position at WebMD

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Do you have a passion for problem solving, de bugging complex systems?

WebMD is looking for a Media Analyst to join our innovative Media Quality department. 

This is an excellent opportunity to become an expert on Viewability, NHT/IVT and any issues affecting media delivery. 

You will be an integral member of the Media Quality Engineering department, with exposure to a broad array of teams from Sales to Yield, Ad Ops, Development as well as Product Owners. 

Chance to work with systems analyzing over 2 billion transactions a month using innovative data mining platforms and techniques.

You will also help develop the next generation of Media Quality tools to monitor and intelligently respond to anomalies.

Responsibilities include:

  • Support Media Quality team with Direct Campaign KPI investigations
  • Help fight IVT and Fraud traffic using the latest in detection and mitigation technologies.
  • Report and analyze delivery discrepancy metrics across multiple platforms 
  • Help optimize viewability across our extensive delivery network as well as individual campaigns
  • Investigate and alleviate brand safety block and incident rates by utilizing data from both internal and external ad verification vendor platforms
  • Act as a main point of contact with verification partners such as Doubleverify and Moat
  • Optimize internal alerts and Dashboards to help notify teams of media anomalies
  • Educate and train the planning team on verification issues as well as use of verification dashboards
  • Uncover, investigate and help resolve macro performance and delivery issues and negative trends
  • Effectively communicate findings and potential solutions to key stakeholders from various internal teams such as planning and sales as well as external clients. 


Qualifications: 

The ideal candidate should have:

  • bachelor’s degree or equivalent experience working in an online ad media campaign environment, whether at a publisher or agency
  • be a passionate problem solver
  • have the ability to examine a situation and realize which data sets are required to further the investigation and independently generate supporting reports
    experience working with online media delivery

Skills:

  • Minimum 2 years’ experience in digital media.
  • Strong understanding of digital marketing including programmatic delivery.
  • Familiarity with Digital Media reporting tools and platforms such as GAM and Tableau
  • Familiarity with verification vendors such as DoubleVerify, IAS and Moat, specifically their metrics and dashboards 
  • Strong practical experience with Excel. Proficient in functions such as vlookup, pivot tables, formulas, etc.