Description

About WebMD:

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For Company details, visit our website: www.webmd.com 

Experience: 2-3 years 

Qualification: Degree in Pharmacy, Medicine or Biology

Position Requirements:

• 2-3 years of relevant professional content development experience (writing or editing) in a high-volume, process-oriented pharmaceutical advertising agency, or other healthcare communications role with a focus on online promotional content development and strategy
• Experience with digital applications such as MS Office Suite, Google Workspace, and Adobe PDF

Role & Responsibilities:

• Curating the best stories as per targeted physician/healthcare professional (HCP) audience
• Write and edit compelling headlines for the stories/content to be covered for Newsletter. 
• Creating newsletter as per the template using email marketing software (Newsletter Builder)
• Develop and maintain a content calendar to ensure consistency and timely delivery
• Analyse newsletter performance using metrics like open rate, click through rates etc
• Test and troubleshoot strategic content- and process-related issues
• Assist with audience selection criteria based on previous user behavior + website trends in analytics data