Email Marketing Analyst

Job ID 2022-4393

Marketing Navi Mumbai, Maharashtra


Description

Position at WebMD

WebMD's Health Services business enables employers and health plans to provide their employees and plan members with access to personalized health and benefit information, decision support technology that helps them make informed benefit, provider and treatment choices and provides telephonic health coaching services.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Experience: 4+ years

Qualification: Any graduate

Shift Time: 3 pm to 12 pm

Position Requirements:

• 4+ years of experience in Email marketing
• Experience in HTML and CSS
• Experience with filters, data extensions and automation programs in SFMC
• Experience in deliverability, email analytics, CAN-SPAM, triggered campaigns,
overall email best practices, and segmentation
• Experience with Salesforce Marketing Cloud (including AMP script) or similar
enterprise level ESP
• Extensive experience with all primary elements of Marketing Cloud: Email Studio,
Content Builder, Journey Builder, Analytics Builder, Personalization Builder,
Audience Builder, Contact Builder, Content Builder and Interaction Studio.
• Experience in migrations to Exact Target is an added advantage.
• Experience with A/B, multivariate testing, analysis, and reporting
• Experience in SQL and MS Excel including pivot tables will be an added advantage
• Familiarity with project/task management systems
• Ability to identify and address operational and process issues
• Excellent QA ability and attention to detail
• Exposure to calendar management is good to have
• Good communication skills with ability to organize and prioritize work effectively

Role & Responsibilities:
• Project management of email campaigns and cross-departmental projects
• Application of email marketing best practices in daily campaigns
• Analytics: Use of Excel and pivot tables to report on key KPI’s and metrics
• List management including data sanitation, scrubbing, opt outs, and suppressions
• Creation of reports and presentations
• Effectively communicate between technical, operational and strategy groups
• Light integration and launch of templated emails
• Quality assurance of outgoing email campaigns