Director, Marketing Strategy & Effectiveness/DTC

Job ID 2022-4412

Market Research & Analytics New York, New York


Description

Position at WebMD

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

WebMD is looking to hire a Director within the Marketing Sciences team to support its Consumer Services business and manage its Direct-to-Consumer digital campaigns sponsored by Pharma and CPG clients. This is a leadership role with the following responsibilities:

  • Serve as an analytical client-liaison and lead client meetings along with the sales team, to
    • Understand client’s primary and secondary marketing objectives and KPIs
    • Discuss campaign performance and marketing optimization opportunities
  • Collaborate with different Marketing Sciences teams (i.e. Business Intelligence, Statistical Services and Market Research) to ensure campaign specific KPIs are adequately measured
  • Leverage combination of marketing and analytical skills to articulate value of WebMD campaigns and to help secure renewals as well as win new business
  • Build strong working relation with Sales and Sales-Management and be a strategic partner for performance-based marketing decisions
  • Keep a keen eye on emerging trends in campaign performance and measurement and help develop preemptive strategies to mitigate risk and to capitalize on opportunities
  • Partner with internal pre-sales marketing teams to articulate the value of WebMD platform and develop marketing material highlighting our analytical capabilities and case study results
  • Support other initiatives on ad-hoc basis as necessary

 (Under normal circumstances this position will require domestic traveling, ~25% traveling time)


Education/Certifications:

  • BA/BS or equivalent required

Experience:

  • 10+ years of relevant experience
  • Outstanding problem-solving and analytical skills
  • Highly proficient in Microsoft Suite, including Excel, Word and PowerPoint
  • Proven ability to construct detailed financial, response and/or impact models and present to internal teams as well as to client
  • High energy, disciplined self-starter with an entrepreneurial spirit
  • Successful track record of thought-partnership, team work and leadership
  • Excellent verbal and written communication skills (for both client- and internal-facing interactions) – ability to distill complex concepts into easily understandable presentations
  • Experience with a Healthcare Media Agency with direct-to-consumer focus is a plus