Data QA Analyst

Job ID 2022-3781

Technology Navi Mumbai, Maharashtra


Position at WebMD

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Education: B.Tech/B.E. / MSc Statistics

Experience: 4+ years

Work timings: 2 PM to 11 PM IST

Position Requirements:

  • Minimum 4 years’ experience in data analysis domain and content optimization
  • Minimum 1 year experience with databases such as SQL Server, Oracle, MS Access, etc. and strong SQL skills with ability to write SQL queries from scratch
  • Excellent web analytics skills and the ability to analyze complex sets of data
  • Proficient with Microsoft Excel (including pivots, formulas, and macros) and PowerPoint efficiently to digest the data and correlate multiple data points
  • Ability to extract and analyze large amounts of data and draw actionable insights and recommendations
  • Ability to collect data from multiple sources including web, product, and customer databases to create combined views
  • Web development skills will be an added advantage
  • Google Analytics, Omniture experience will be good to have
  • Experience in Data Visualization platforms like Tableau and Power Bi would be good to have
  • Ability to quickly identify and address operational and process issues
  • Ability to understand data relationships, provide insights and deliver results
  • Experience with reporting and analyzing web metrics
  • Excellent verbal and written communication skills

 Role & Responsibilities:

  • Responsible for the production, analysis, and communication of standard and ad hoc reporting on key data associated with the Marketing KPIs of different Medscape products
  • Experience with DFDs (Data Flow Diagrams), creation, review, and audit/evaluations of weak points/failures
  • Produce regular reporting on the performance of content series, articles, and member behavior
  • Provide historical performance, trending, and benchmarking analysis
  • Work with web, email, and marketing teams to promote relevant content
  • Produce daily traffic analysis for different traffic drivers and identify key influencers
  • Validating data accuracy, provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance
  • Ongoing analysis of our customer database providing insights to marketing managers about database growth/changes, website activity patterns, response trends by marketing channel
  • Create monthly target lists and generate product wise usage reports for all channels
  • Perform analytics to understand and measure success of programs, including click through analysis, retention, re-engagement, and A/B testing if required
  • Coordinating analysis activities with multiple teams at different locations
  • Working closely with onsite and remote development resources in several countries