Associate Website Traffic Analyst

Job ID 2023-5466

Marketing Navi Mumbai, Maharashtra


Position at WebMD

About the Company:

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®,®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For Company details, visit our website:
Education: Bachelor's degree (Finance, Business, Marketing, Economics, or quantitative field preferred)
Experience: 3+ years
Work timings: 2:00 PM to 11:00 PM IST

Position Requirements:

  • 3+ years’ experience in Digital media and proficient with media math
  • Proficient with Microsoft Excel and Google Sheets
  • Knowledge of ad serving technologies and media reporting/performance measurement platforms including Google Ad Manager, Google Campaign Manager, Sizmek, Flashtalking, Innovid, MOAT, DoubleVerify, IAS, Ad-Juster or similar systems a plus
  • Strong data management skills, proven ability to meet deadlines, and should be very detail-oriented
  • Strong quantitative and analytical skills
  • Ability to work independently
  • Comfortable working in a deadline-driven environment
  • Excellent organization and documentation skills
  • Strong ability to be responsible, accountable, and result-driven

Role & Responsibilities:
  • This position is responsible for understanding deal terms, guarantees, and deliverables for sponsored programs, in order to monitor and report on those programs from the point of sale through delivery. This includes but is not limited to:
  • Ad Campaign Performance Tracking, Order Management, Revenue Planning and Recognition and Campaign Analysis
  • Setting up and maintaining regular reporting for campaign performance/pacing tracking, monthly billing and revenue true up purposes by gathering and analyzing first-party and 3rd party media delivery data
  • Developing expertise on using third-party ad serving technologies and WebMD proprietary billing and reconciliation tools
  • Communicating internally any campaign obstacles, address delivery concerns and resolving media billing disputes
  • Monitoring revenue expectations and communicating any changes promptly and accurately for forecasting