Yield Management Analyst

Job ID 2021-3487

Marketing Navi Mumbai, Maharashtra


Description

WebMD's Health Services business enables employers and health plans to provide their employees and plan members with access to personalized health and benefit information, decision support technology that helps them make informed benefit, provider and treatment choices and provides telephonic health coaching services.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Education: Any Graduate

Experience: 3+ years

Work timings: 2:00 PM to 11:00 PM IST

Position Requirements:

  • Minimum 3 years of experience in digital media & social campaign marketing
  • Experience in running ad campaigns in Facebook and Google with ability to optimize towards specific objectives
  • Experience in Adobe Analytics and Tableau
  • Proficient with Microsoft Excel
  • Experience in Programmatic marketing will be an advantage
  • Excellent interpersonal communications skills
  • Keen attention to detail with a creative mindset 

Role & Responsibilities:

  • Plan, execute, manage, analyse, and optimize acquisition ad campaigns on Facebook, Google, Outbrain and other platforms
  • Document and provide regular reporting on campaign metrics and profit margin analysis
  • Troubleshoot issues on all pre-production and live campaigns by collaborating with multiple teams
  • Oversee QA process to ensure accurate campaign implementation, pacing and performance
  • Employ data-driven approach to campaign decision-making