Digital Campaign/Marketing Producer

Job ID 2020-2525

Marketing New York, New York


Description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Position Summary:

 

MedscapeLIVE! develops and produces compelling live and virtual programs designed to produce behavioral outcomes in a multitude of therapeutic areas in tailored formats across the globe. If you are looking for a career that provides you the ability to build and maintain great working relationships with stakeholders, meet tight deadlines, and provide clear and concise communication, this is the position for you. You will be responsible for delivering projects on time and within scope.

 

What You’ll Do:

 

  • This person will be responsible for managing email campaigns and web-content launches and for hand-coding content from source material quickly, efficiently, and accurately.
  • Design & create HTML email templates
  • Architect, design, create, and implement technical optimizations for all Live event related emails, reporting, and system integrations for all live events
  • To create email templates and to create a system where CSV files can be uploaded for efficient email creation within Exact Target (SalesForce Marketing Cloud)
  • Manage Folder organization within Exact Target (SalesForce Marketing Cloud)
  • Manage Data filters and Data Interactions within Exact Target (SalesForce Marketing Cloud)
  • Specific Responsibilities
  • Code promotional and research products using HTML/XHTML, CSS and JavaScript in a fast paced, deadline driven environment
  • Manage the development of creative and messaging for recruitment campaign email initiatives
  • Manage project timelines in WorkFront, immediately escalating issues that may be obstacles to meeting projected launch dates
  • Lead troubleshooting efforts as needed
  • Liaise with multiple stakeholders – Audience Engagement, Data Analytics, and Program Management to accomplish the objectives listed above and execute live program optimizations
  • Use of ESP for management of campaigns
  • Responsible for manual/automation end to end testing across application, test cases/ scripts generation and documentation
  • Perform an end-to-end test in a digital production environment to validate new or updated business processes, customization and configuration, reports, and data migration

 

Who You Are:

 

  • Comfortable in a highly deadline-driven environment, and able to pivot quickly between tasks and adapt to rapidly shifting priorities
  • Enjoys leveraging technology to make the job easier
  • A critical thinker who enjoys developing new ideas to engage audience members
  • Someone who excels at developing and fostering positive team dynamics
  • Someone who thrives in a project management role
  • Someone who has the ability to work overtime or travel, as needed

 

Qualifications:

 

  • Bachelor Degree required; PMI certification a plus
  • Minimum 4 years of program and/or project management experience required; within the healthcare environment or medical education environment strongly preferred
  • Familiarity with Python, creating, testing, and automating scripts
  • Proficient in Workfront, Exact Target, Salesforce, Adobe Omniture, SQL
  • Highly professional, ability to work independently, and easy rapport in building collaborative work relationships
  • Outstanding time management and organizational skills and possess an eye for details
  • Ability to provide creative solutions independently or within a team dynamic as issues arise  
  • Excellent verbal and written communication