Associate Director,Strategy Planning

Media Planning Beijing, China


Description

Reporting of the role 
This role reports to (Line Manager’s position). 
3 best things about the job: 
  1. You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof. 
  1. Puts you on the cutting edge of digital advertising and digital measurement. 
  1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region 
Measures of success – 
In three months: 
  • Been up to speed with client’s portfolios/value proposition and able to articulate this confidently 
  • Started to build relationships with the key decision makers within the current pipeline 
  • Been familiar with all functions in GroupM and well organized the daily routine  
In six months: 
  • Been well recognized by key clients by demonstrating the digital leadership in terms of strategic planning, implementation etc. 
In 12 months: 
  • Had a mature pipeline at each stage of opportunity development 
  • Created some client’s additional demands and get further revenue for Wavemaker 
  • Improved your team's capability 
Responsibilities of the role: 
  • Develop and build relationships with clients, be a trusted advisor on account requirements. 
  • Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs. 
  • Deployment of best-in-class digital implementation across client portfolio. 
  • Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies. 
  • Campaign strategy & planning, and integration with the wider comms. 
  • Assist in training & up-skilling of client account teams. 
  • Management, extraction & interpretation of clients’ digital performance data. 
  • Delivery of beyond-the-banner high value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services. 
  • Sharing of best practice with the wider Interaction community. 
  • Conduct regular appraisals with designated team members. 
What you will need: 
  • 6-7 years of digital experience (agency background preferred) 
  • An independent, self-driven individual with highly responsible nature 
  • Ability to work in a matrix organization, managing complexity and challenges 
  • Proven track record on the execution and development of digital strategies for clients 
  • Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy 
  • Chinese competency is a must (either Mandarin speaking or read/write Chinese if not spoken fluent Mandarin) 
  •  An understanding of China digital space is a major plus.