Executive, Strategic Planning
Description
Wavemaker China
Overview of job
Wavemaker is an agency of GroupM, the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Executive to join us.
You will be provided input to the strategic direction in order to create the best plans possible. In this position, you will be expected to have a firm grasp of assigned accounts, and is a steward of the entire planning process. You will work in a hotel brand team, generate required reports by the client and ensure the daily execution.
Responsibilities of the role:
- 负责客户百度、小红书、字节SEM账户和百度、字节、小红书、微信、B站等平台搜索品专的对接，日常需与媒体等进行沟通；
- 定期完成数据报告，监控广告投放效果，并进行持续优化，有针对性的调整优化方向；
- 对相关数据变化敏感，能进行相应的分析，及时发现问题并予以改进，可以高效达成KPI，提供分析建议给到客户；
- 有良好的沟通服务能力，能够及时回应客户和经理的需求。
What you will need:
- 1年相关工作经验，4A或大型Local Agency工作经验，有品牌或效果类客户投放经验、操作过千万量级以上账户者优先，优秀24届毕业生也可接受；
- 熟悉了解各大搜索引擎的生态和竞价类广告、搜索品专的各种机制，热衷搜索广告投放，追求更优结果；
- 熟练使用Excel、 PowerPoint；
- 结果导向，条理性强；
- 具有良好的团队合作精神，勤奋、踏实、有责任感，有较强的学习能力及细致的工作态度，能承受高强度的工作压力。
More about Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
- deep knowledge we have of our clients’ business
- confidence to challenge what’s gone before
- the support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com.
About China
GroupM is the world’s leading media investment company responsible for more than $50 B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.