Wavemaker | Group Head - IMC
Description
Job title: Group Head - IMC
Reporting to: Director - IMC
Location, Country: Mumbai
Brief role description:
We are currently looking for a Group head IMC and Advocacy to join us. In this role, you will be responsible for identifying new content, sports & live & movie marketing streams, building new partnerships and looking at consumer focused content & film marketing solutions for brands across mediums. You should have ideally worked in a digital agency/multi-channel network/influencer agency/media agency.
3 best things about the job:
- A fun environment that combines the best of being entrepreneurial and being part of an award-winning & young global media agency network - the largest marketing services group in the world.
- Working on a fast-growing content, film & sports marketing practice with access to multiple strategic partners that help bring to life engaging stories for audiences.
- A revenue-driving role where you will constantly be inspired and challenged to be original.
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
- The deep Knowledge we have of our clients’ business.
- The confidence to Challenge what’s gone before.
- The Support to go further than we thought possible.
Core responsibilities:
- Up to speed with Brands’ value proposition and be able to articulate this confidently.
- Exposed to live projects and pipeline to understand the work & process.
- Started to build relationships with the key decision makers within Wavemaker and strategic partners.
- Develop and nurture the team with new thinking on Branded Content and Movie Associations, to be adapted in existing or new proposals, be it the use of emerging technology, integration of digital & social, use of influencers, and/or partnerships.
- Collaboration with Digital, Insight and Activation
- Streamline and strengthen partner eco-system.
- Active client engagement
- Developed a project pipeline at each stage of opportunity development.
- Lead Branded Content and Movie tie-up project brainstorms and develop proposals that are highly integrated with the other units within Wavemaker and/or specialist units within the GroupM network.
- Deliver and get client sign-off on Branded Content, Sports & Live, Movie Tie-up proposals with a strong focus on strategy.
- Manage and work with the team to continuously be in the pulse of what is emerging in technology, Branded Content, Sports & Live and Movie Marketing
- You will have started to be the key client contact on Branded Content projects for the region.
- Identified and implemented the training requirements for the team
- Get award wins across key forums.
- Profile the brand as best in class
- Deliver Region’s annual content targets.
Additional responsibilities:
- Conceptualizing and leveraging use of tech, content, and movie marketing for brands for active engagement with consumers & meeting brand challenges/ objectives.
- Evangelizing the use of tech, content, sports and movie tie-ups in brand media plans for teams across clients
- Development, pitching and execution of projects across media touch points and clients / relevant media partners.
- Co-ordination and closure with different stakeholders and partners for a win-win proposition for all parties concerned.
- Will be working closely with the central Group M team for market opportunities and execution and with business teams and GMs for brand / client understanding.
The Candidate:
- An entrepreneurial spirit and is self-motivated.
- Great client servicing skills
- Keen understanding of audience behaviour and can show an ability to draw actionable insights from it.
- Understanding of the various technologies, content genres, etc.
- Experience of working with diverse teams & excels in people interactions.
- Minimum experience of 5-6 years working with creative / influencer agencies.
- Experience on working with well-known brands.
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
We are an equal opportunities employer.
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
More about GroupM India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.