Associate Director, Measurement
Description
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary & Impact
We are looking for a business analytics and measurement strategist – Associate Director who will deliver campaigns analysis to understand efficiency and effectiveness of audience-driven strategies as well as monitor, suggest optimizations and capture learnings to refine audience-driven strategies and deliver support business outcomes. You will also identify measurement framework to implement as well as solutions and measurement partners leading to measuring the impact of media investments.
Key Responsibilities
Role Summary & Impact
We are looking for a business analytics and measurement strategist – Associate Director who will deliver campaigns analysis to understand efficiency and effectiveness of audience-driven strategies as well as monitor, suggest optimizations and capture learnings to refine audience-driven strategies and deliver support business outcomes. You will also identify measurement framework to implement as well as solutions and measurement partners leading to measuring the impact of media investments.
Key Responsibilities
- Extract and organize data from a multitude of sources to feed business-improving insights (campaign performance, social listening, competitive analysis …) and optimize business outcomes.
- Create key insights to share with clients coming from advanced analytics outputs from modern solutions (examples: clean room, query-based analytics environment).
- Build thoughtful presentations and reports to deliver the right story to clients.
- Partner with the entire team to learn the most efficient and effective way to extract value from data and develop a story telling approach grounded in client business reality.
- Provide optimization recommendations to clients.
- Create measurement framework including KPIs for each objective/campaign.
- Identify potential measurement gaps and requirements and develop recommendation for relevant measurement partners, or/and WPP solutions.
- Develop test and learn measurement agenda & roadmap and follow-through to execution and extracting meaningful insights.
- Build training material & help develop junior team members.
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
- 5 – 8 years of work experience in measurement and analytics strategy applicable to marketing and/or media.
- Comprehensive understanding of media metrics (e.g., impression, CTR, CPM GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.).
- Strong familiarity with statistical/data mining concepts and methods (e.g., OLS, Logit, time Series, etc.); ability to program in SQL.
- Experience working with measurement partners for brand lift, conversion lift, MMM and MTA (e.g., Millward Brown, Nielsen, Lucid, Dynata, Neustar … and others).
- Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics required.
- Knowledge of Digital Media, Marketing/Advertising industries highly preferred - Agency experience is a plus.
- Ability and comfort with presenting work by phone or within small groups.
- Strong speaking and written professional communication skills.
- Strong analytical, critical thinking, and problem-solving skills.
- Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel (ability to work with macros, advanced formulas, pivot tables).
- The ability to thrive in a fast-paced and deadline-driven environment.
- Strategic Thinker & Doer.
- Curious and excited to learn.
- High sense of accountability and ownership.
- Collaborative with a partnership mindset.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.