Digital Marketing Specialist

Marketing Emeryville, United States


Description

Wargaming America is looking for a passionate Digital Marketing Specialist to enlist in our ranks. We are looking for someone who possesses a solid understanding of both digital marketing and the AAA free-to-play space across PC, Console or Mobile games. We are looking for someone who works well cross-functionally and across different teams on a variety of projects that are important for our growth and innovation. You will participate in executing, optimizing and measuring digital campaigns to ensure Wargaming’s continued success on the digital battlefield.

Essential Job Functions:

  • Collaborate with the Digital Marketing team to build media plans for various Wargaming titles at different stages in their product lifecycle using, but not limited to: Display, Influencer, Social Media, Online Video, and TV campaigns
  • Own and coordinate the creative ad specs & requirement process for all campaigns, ensuring delivery and promptness
  • Analyze creative and channel performances, optimizing both ad creation and budget allocations for current and future campaigns
  • Communicate with cross-functional teams and external partners to develop successful and measurable strategies and negotiate media placements
  • Monitor digital marketing trends, execute ongoing competitive analyses, and ultimately strategize new opportunities to expand current programs and drive profitable demand

Essential Position Requirements:

Education

  • BA in Marketing or relevant experience

Experience:

  • 3 years’ experience in marketing or ad operations

Skills: 

  • Computer proficiency; specifically in Excel and Power Point
  • Knowledgeable in marketing channels and terminology
  • To be able to figure out an answer in the midst of chaos (i.e. troubleshooting)
  • To be able to work well with little direction
  • Excellent global interpersonal, communication and organizational skills. You must be able to develop strong relationships across cultures!

Desired:

  • You spend hours playing video games
  • Are knowledgeable in the free-to-play space