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Paid Search (SEM) Associate

Media
Cleveland, OH Chicago, IL New York, NY Minneapolis, MN
Req ID: 4807

Description

Imaginative. Effective. Influential. We search worldwide for exceptional people from all backgrounds that have these qualities. We don't have jobs to fill—we have careers to build. Our business is transforming brand equity into action. The changing behaviors and expectations that people have of brands inspire us to make commerce the next great canvas for creativity.

The Paid Search Associate for this outstanding opportunity will have experience in developing and driving paid search optimization efforts including launching campaigns, copywriting, building keyword lists, bid management, and effectively managing paid search programs. You will be accountable for the day-to-day management of a client's paid search marketing and development of  your account(s). 

Geometry and VMLY&R have combined their commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in e-commerce. VMLY&R COMMERCE, a WPP Company, grows connected brands by unifying client strategies around commerce to drive both brand equity and conversion.

Core Job Functions

  • Manage client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement 
  • Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis 
  • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.  
  • Learn, and work in, 3rd Party platforms such as Kenshoo, Instacart, Promote IQ, etc. 
  • Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization. 
  • Actively contribute to corporate initiatives, automation projects, process changes and roll-outs. 
  • Build, or assist in crafting, POVs, standard methodologies, and key process documentation 
  • Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns 
  • Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice. 

Knowledge & Skills Requirements 

  • Minimum 1-3 years experience in Paid Search 
  • Strong organizational and time management skills 
  • Excellent oral, written, and listening communication skills 
  • Proficient in Microsoft Excel 
  • Google Ads certification 
  • Experience in Search Engine Website & Desktop Tools (Google Ads Editor, Bing Ads Editor), Analytical Tools (Google Analytics, Omniture, etc.), and 3rd party platform tools (Kenshoo, Criteo, etc) 
  • Familiar with optimizing towards ROAS / CPA / CPL / Impression Share 
  • Bachelor's degree in Marketing, Advertising, Communications, or Business, Preferred 
  • Enjoy working in a dynamic and collaborative environment 

 
VMLY&R COMMERCE is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

 

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