Senior Connections Manager, Programmatic Media
Description
Who we are:
The Programmatic Senior Manager will be responsible for media planning and buying based upon client KPIs, as well as maintaining and analyzing campaign performance data. This role will also be responsible for assisting in department strategy development and processes. Â Â
- Management of client campaigns including; strategy, issuing RFPs, trafficking and reporting.
- Creates and refines internal and client-facing performance reports in-depth analyses of marketing campaigns
- Provides frequent progress reports regarding online marketing efforts and performance metrics to clients
- Presents recommendations to managers, clients and prospects
- Actively manages optimizations to assure client success
- Assists in the management of tagging and tracking URLs
- Working in multiple DSPs such as DV360 and TheTradeDesk
- Executes media plans within DSPs, publishers, networks, and managed partner relationships
- Assist in new business, RFPs, client development strategies as needed.
- Learn, research and present current industry trends and developments
- About 3+ years in digital with a focus in Programmatic Media
- Bachelor's degree in Marketing, Advertising, Communications, or Business, Preferred
- Experience with digital or media agency preferred
- Experience in DV360 and/or TheTradeDesk required
- Proactive, self-starter with great organizational and time management skills
- Understanding of traditional banners, mobile, video, social and cross device media tactics
- Strong software use skills including in-depth knowledge of other Microsoft Office applications
- (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
- Familiarity with conversion tracking methodologies
- Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)
- Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers
- Excellent interpersonal skills, including strong written and verbal communication skills
- Ability to handle multiple assignments with effective resolution of conflicting priorities
- Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment
- Proactive, self-starter willing to learn new things and be a change agent for the Team
- Ability to work well in individually as well as a team
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