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Analyst

General Management
Chicago, IL
Req ID: 4892

Description

Imaginative. Effective. Influential. We search worldwide for exceptional people from all backgrounds that have these qualities. We don't have jobs to fill—we have careers to build. Our business is transforming brand equity into action. The changing behaviors and expectations that people have of brands inspire us to make commerce the next great canvas for creativity.

POSITION SUMMARY:

The Analyst leads analytics-based strategic insights and direction to aid in the development of communications initiatives for clients. Working closely with the Account Management, Creative, Strategy, and Media teams, this position provides both and internal and client facing consultative perspective on analytical tools, measurement, and testing.

Geometry and VMLY&R have combined their commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in e-commerce. VMLY&R COMMERCE, a WPP Company, grows connected brands by unifying client strategies around commerce to drive both brand equity and conversion.

CORE JOB FUNCTIONS:

  • Supports senior analytics team members in partnering with account teams (agency and client) on campaign planning and campaign effectiveness.
  • Supports senior analysts in the development of analytical plans and strategies to improve the effectiveness of communications programs
  • Function as the subject matter expert for analytical tools and techniques
  • Research innovative and cutting-edge techniques and methodologies
  • Partner with senior analytics team in the delivery and integration of conclusions and/or recommendations and actionable insights, including completing complex analysis and creating compelling visualizations for data
  • Specific job functions include partnering with analytics team members to:
    • Define key metrics and set goals
    • Recommend and design appropriate analytical methodologies based on business questions
    • Extract data from various digital tools
    • Complete data transformation, extraction, loading; merge formats
    • Analyze and interpret media and sales performance
    • Mine retailer websites for traffic, engagement, and sales data to drive actionable business insights
    • Support advanced modeling and ROI/sales attribution analysis of shopper and media campaigns
    • Visualize data and measurement outputs through PowerPoint presentations and customized Tableau dashboards

 

KNOWLEDGE & SKILL REQUIREMENTS:

  • Bachelor’s degree in quantitative field; Advanced degree in quantitative field such as Statistics, Social Science Research, Economics, etc. preferred
  • 1-3 years of work experience performing analytics initiatives
  • Strong analytical skills and experience designing analytical solutions to address business problems
  • Experience working with media, sales (i.e. IRI/Nielsen/Retail Link), and shopper panel (IRI/Nielsen Panel, Numerator) data preferred
  • Experience working with e-commerce sales data and digital tools preferred
  • Proficient knowledge of advanced Excel & Tableau
  • Experience with SQL, Python, R, other statistical software a plus
  • Strong reporting background demonstrated by the ability to report from various tools conception to delivery (Excel/VBA, Tableau, Spotfire, etc.)
  • Advanced analytics capabilities in data mining, statistical methodologies / building linear and logarithmic regression models, database management
  • Critical thinking; drawing conclusions, find creative solutions, structured problem-solving approach
  • Proven ability to communicate complex, technical concepts to non-quantitative audience
  • Ability to build relationships across team, departments, vendors and clients
  • Exceptional oral and written communications skills
  • Ability to effectively manage timelines and deliverables of multiple projects simultaneously
VMLY&R COMMERCE is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

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