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Senior Analyst, Data & Analytics

Data Analytics
Chicago, IL
Req ID: 4942


Imaginative. Effective. Influential. We search worldwide for exceptional people from all backgrounds that have these qualities. We don't have jobs to fill—we have careers to build. Our business is transforming brand equity into action. The changing behaviors and expectations that people have of brands inspire us to make commerce the next great canvas for creativity.

The Senior Analyst leads analytics-based strategic insights and direction to aid in the development of communications initiatives for clients. Working closely with the Account Management, Creative, Strategy, and Media teams, this position provides both and internal and client facing consultative perspective on analytical tools, measurement, and testing.


  • Supports marketing science leads in partnering with account teams (agency and client) on campaign planning and campaign effectiveness.
  • Takes ownership of building analytical plans and strategies to improve the effectiveness of communications programs
  • Function as the subject matter expert for analytical tools and techniques
  • Research innovative and cutting-edge techniques and methodologies
  • Partner with senior analytics team in the delivery and integration of conclusions and/or recommendations and actionable insights, including completing complex analysis and creating compelling visualizations for data
  • Specific job functions include partnering with analytics team members to:
    • Define key metrics and set goals
    • Recommend and design appropriate analytical methodologies based on business questions
    • Extract data from various digital tools
    • Complete data transformation, extraction, loading; merge formats
    • Analyze and interpretate media and sales performance
    • Mine retailer websites for traffic, engagement, and sales data to drive actionable business insights
    • Support advanced modeling and ROI/sales attribution analysis of shopper and media campaigns
    • Visualize data and measurement outputs through PowerPoint presentations and customized Tableau dashboards
    • Review the work of junior team members and provide feedback and recommendations

Geometry and VMLY&R have combined their commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in e-commerce. VMLY&R COMMERCE, a WPP Company, grows connected brands by unifying client strategies around commerce to drive both brand equity and conversion.

Skills & Experience

  • Bachelor’s degree in quantitative field; Advanced degree in quantitative field such as Statistics, Social Science Research, Economics, etc. preferred
  • 3-5 years of work experience performing analytics initiatives
  • Extensive experience working with media, sales (i.e. IRI/Nielsen/Retail Link), and shopper panel (IRI/Nielsen Panel, Numerator) data required
  • Experience working with e-commerce sales data and digital tools preferred
  • Strong analytical skills and experience designing analytical solutions to address business problems
  • Proficient knowledge of advanced Excel & Tableau
  • Expertise with SQL, Python, R, other statistical software required
  • Strong reporting background demonstrated by the ability to report from various tools conception to delivery (Excel/VBA, Tableau, Spotfire, etc.)
  • Advanced analytics capabilities in data mining, statistical methodologies / building linear and logarithmic regression models, database management
  • Critical thinking; drawing conclusions, find creative solutions, structured problem-solving approach
  • Proven ability to communicate complex, technical concepts to non-quantitative audience
  • Ability to build relationships across team, departments, vendors and clients
  • Exceptional oral and written communications skills
  • Ability to effectively manage timelines and deliverables of multiple projects simultaneously

VMLY&R COMMERCE is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. 


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