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Copywriter

Creative
United States Frisco, TX
Req ID: 7763

Description

VMLY&R COMMERCE is WPP’s newest end-to-end Creative Commerce Company.  Built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. 

We believe the space of commerce holds the most untapped creative potential to grow brands and people.  Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce – this is end-to-end. 

Develops and executes creative marketing ideas to solve client challenges.  Focuses on the content and copy of the creative product.  Collaborates primarily with an art director to generate ideas and create concepts and visual designs that are on strategy, on brand and achieve client objectives.   

Responsibilities 

  • Attend project kick-off meetings with senior creative team members, account, strategy, and project management
  • Take notes based on creative brief discussed
  • Ask clarifying questions to understand the assignment and any specific creative requests
  • Confirm role on the project
  • Participate in creative brainstorms
  • Provide input on concepting the ideas based on knowledge of current trends, pop culture, and current and past design themes
  • Bring own original ideas to the meeting and share with team
  • Build upon other participants’ ideas
  • Constructively critique ideas discussed
  • Partner with an art director to create the agreed upon concept per brainstorm meeting
  • Write copy based on strategy, concept/idea, target audience, brand, brand guidelines and retailer
  • Ensure tone and language is appropriate for brand personality
  • Present work to the senior creative team members
  • Further explore and/or revise concept per creative lead’s direction
  • Interpret feedback and adjust copy accordingly
  • Ensure concept is on strategy
  • Mentor junior copywriters and/or interns
  • Enter time reports at minimum once a week and expense reports within 10 days of incurred expense

As part of the WPP Group, VMLY&R COMMERCE offers one of the best overall compensation packages in the business.

Required Skills & Experience

  • Bachelor’s degree in advertising, communications, journalism or relevant field
  • 2-5 years of experience as a copywriter, preferably in an agency or in-house creative department
  • Basic understanding of advertising and marketing principles
  • Understanding of how to craft language that is introductory, educational, inspirational, formal, humorous, straightforward and can overall grab the attention of the viewer
  • Knowledge of current trends, pop culture, current and past design themes
  • Able to communicate clearly, thoroughly and succinctly both verbally and in writing; can clearly articulate an idea and the reason(s) behind a specific creative direction
  • Able to accept constructive feedback and apply in work
  • Current knowledge and understanding of where and how people interact with media, including at home, on the go, while shopping, mobile, broadcast, print, event, etc.
  • Collaborates well with others, demonstrated by partnering with other creatives to successfully brainstorm and concept ideas
  • Anticipates potential problems and obstacles to project success, communicates concerns and develops solutions
  • Proactively seeks out additional projects during lull periods 

VMLY&R COMMERCE is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. VMLY&R is a M/F Disabled and Vet EEO/AA Employer.

 


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